World Out of Home Organization Adds Eight
A total of eight organizations from various industry sectors and regions around the world have joined the World Out of Home Organization. Five of the new members are national media owners, two are OOH service providers/suppliers and there is one national media agency.
WOO now kk
- Ledman Optoelectronic Co – OOH service provider, China
- LED Truck Media -national media owner, USA
- Noistudio, The Media Company – national media owner, Italy
- Prowtech – national media owner, Vietnam
- Pyxis Events – national media owner, UAE
- Stratacache – OOH service provider, USA
- Moove Media – national media owner, Singapore
Mark Flys, Chief Operating Officer of WOO, comments: “WOO is playing an increasingly important role in dealing with the current challenges and opportunities that are opening up for the medium.
“Most recently WOO linked up with Ad Net Zero — the global advertising industry initiative to drive growth that’s better for the planet — to refine the Global Media Sustainability Framework (GMSF) so that it better reflects the specific characteristics of Out-of-Home media.”
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. 
More information is available at www.worldooh.org
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