Top Women in OOH Spotlight 2024: Ashley Moll
OOH Today's Top Women Driving Growth in OOH 2024
by Amber Larkins, OOH Today
Women should be celebrated for their achievements throughout the year, not just in March. Today, we continue our individual spotlights of The top 24 women driving growth in OOH with Ashley Moll, Quan Media Group’s COO.
Ashley Moll has over ten years of high-profile account management experience. She delivers business and economic value through strategic planning and buying in the media industry. Her diverse client list includes fashion, entertainment, beer/liquor, pharmaceutical, health and beauty, and electronics. Her OOH media experience ranges from traditional outdoor to non-traditional to digital to experiential to aviation to shopper marketing and point of care.
Like many others, Moll fell into OOH before she fell in love with it. She started in media right after college in Chicago, and from there, her career has led her to LA, NY, Madrid, and London. She has had the fortune of onboarding some of OOH’s largest clients. Ashley is passionate about research and proving OOH is a viable growth channel, constantly working to develop Quan’s growing roster of tech and data partners. She is thrilled to be a part of Quan’s success and reputation as a leader in client service.
“Work for a woman or find a male mentor. Finding a good boss or mentor will help you navigate challenges.”
Driving Growth in OOH
How does Moll suggest finding success in OOH?
“Start or work at an agency as flexible as the client base. Client structures are changing, and the agencies that can adapt will be the best-positioned partners,” Moll said.
Some of her favorite work is what Quan is doing with Olipop because of its blend of strategic placements and strong creativity and because the brand loves the medium. One of her all-time favorite campaigns is the Spotify David Bowie station domination.
Overcoming Challenges in OOH
But to get a larger slice of total ad spend, Moll believes that everyone needs to work together instead of creating similar products in silos.
“We should work as an industry to develop high-quality, standardized practices that can help everyone operate more efficiently and let us individually win business on strategy and client service,” Moll said.
Additionally, Women still struggle in OOH. Moll says that if you are not in a relationship where you can use your voice, then you need to find a place where you can get ahead. She also says that women should ignore imposter syndrome. She believes that if someone feels a little bit in over their head, it is likely a good role, but she stresses the importance of mentorship.
“Work for a woman or find a male mentor,” Moll said. “Finding a good boss or mentor will help you navigate challenges.”
Promoting Women in OOH
Quan Media is small and half-women, with equal leadership positions, so women are being boosted organically at their organization. Moll says the company will stay selective with hiring and have a growth plan that preserves this culture.
She suggests that if women went to smaller companies, or changed companies, they may find more opportunities for executive leadership.
“I think there is an opportunity to change for anyone eager,” Moll said. “You will get loads of experience from being all hands-on, and small companies become big companies.
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