Here is a campaign that started this month and runs entirely inside the Beltway (Washington, D.C.). The campaign is on behalf of BIO (Biotechnology Innovation Organization), the voice of the U.S. biotech industry.
The campaign is from independent agency White64 in Tysons, VA. This is the agency’s first campaign for BIO. The sensitivities around vaccinations in the U.S. make this campaign, “Why we vaccinate,” all the more important to include OOH to get the word out for Americans and decision-makers in Washington.
- After the COVID-19 vaccination mandates, a spike in anti-vaccine sentiment rose up, with a growing number of people questioning vaccine safety and raising concerns about infringement on medical freedoms. Yet there was also a significant, although less vocal, majority that still believed in the importance of childhood vaccination.
- This is a local campaign running entirely in the DMV inside the Beltway (Washington, D.C.), in OOH, broadcast TV/cable/radio, CTV, digital display, and paid social. The campaign is also a call to action: “Invest in America. Vaccinate.” Because a healthy country is a strong country.
This is an essential campaign for Americans and decision-makers alike.
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