When Utility Companies Buy OOH
BC Hydro is one of the largest energy suppliers in Canada. BC generates and delivers electricity to 95% of the population of British Columbia and over four million people. BC and Utility Companies don’t always buy OOH, but when they do, it can be intriguing, relevant and clever creative.
When was the last time you called on your local utility company? Not the Agency, the Utility direct? Water, Natural Gas, Electric Utilities have budgets for marketing. And if they don’t help them create one.
Here are 6 photos with two examples below displaying on bus shelters and posters.
Communication Arts
Chris Moore, art director
Neil Shapiro, writer
Cosmo Campbell/Dean Lee, creative directors
Terra Cochrane, project manager
Courtney Smith, producer
DDB Canada/Vancouver, ad agency
BC Hydro, client
Credits
Communication Arts
Lisa Chen-Wing/Sheldon Hui, art directors
Lisa Chen-Wing, writer
Cosmo Campbell/Dean Lee, creative directors
Chris Rollett, photographer
DDB Vancouver, ad agency
BC Hydro, client
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