Apple Privacy Message via OOH in Vegas
Apple touting that “what happens on your iPhone stays on your iPhone,” strategically placed a wallscape in proximity of the CES 2019 Convention. Apple does not have official presence at the CES 2019 show in Vegas this week, but they are making a statement that our privacy matters to them.
Apple is marketing its consumer privacy qualities as a selling point. The iPhone X sales are well known to have been disappointing. This may be the beginning of a new campaign for them. For certain it is a signal of incremental dollars available with Apple! Put your #OOH opportunity in front of them today!
