Wendy’s Takes on McDonald’s in New OOH Campaign
Wendy's Claiming Gold in Fries Fight
Wendy’s recently “reinvented” its French fry and claims the starchy side is better than McDonald’s in a new OOH ad campaign running on billboards across Chicago. Notable targeting around McDee’s HQ and Rock N Roll McDee’s in Chicago! How’d you like to come to work everyday looking at that?
“We know customers deserve better than the cold, soggy fries they’ve been receiving at competitors. That’s why we’re committed to delivering hot and crispy fries with every single order,” said Wendy’s U.S. Chief Marketing Officer Carl Loredo.
In a national taste test, Wendy’s new and improved fries beat out McDonald’s by nearly 2:1. They’re so confident in their reformatted fry that they’re offering a Hot & Crispy Fry Guarantee. Should you receive subpar fries, Wendy’s will replace them – no questions asked.
Will McDonald’s fight back or settle for silver? Fry fanatics can catch this food fight on Chicago billboards through November. OOH placed by ODN.