Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Warming up in Chicago

2 270

 

photo credit Armando L. Sanchez / Chicago Tribune

Live From Chicago!

The World’s Largest Digital Projection is Preparing to GO LIVE

The beautiful photos featured from Armando L. Sanchez for the Chicago Tribune, show just a few of the ‘warm up’ or test projections preparing for the grand opening show on September 29, in Chicago at the Merchandise Mart.  Illuminating the largest projection surface on record of 2.5 acres, Art on the Mart will have a 30 year commercial free run(no ads). Technically, we are calling it #OOH. Do you agree?

See details and background from our previous post ⇒Chicago’s New Video Wall —The World’s Largest Digital Projection

Read the full story from the Chicago TribuneArt on the Mart first test lights up Chicago River with a million-lumen rainbow by Steve Johnson, Contact Reporter, for the Chicago Tribune.

photo credit Armando L. Sanchez / Chicago Tribune

 

 

 

- Advertisement -

- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

2 Comments
  1. Robert Repasky says

    That is cool.

  2. Bill Board says

    Agreed. It is very cool Mr Repasky. And it is commercial free.
    We can only hope the opportunity for revenue changes the current rules it functions by and allows a paid brand or two to use the space.
    thank you for your comment