Vita Coco and Postmates Leaders Take the Stage at GO2020
Industry leaders from Vita Coco and Postmates have been named as keynote speakers by Geopath for the 2020 Out of Home Media Conference & Expo this April.
Just announced by Geopath:
The first keynote speakers to be announced for the 2020 Out of Home Media Conference & Expo are Brittany Harshbarger of Vita Coco and Eric Edge of Postmates.
Brittany Harshbarger, senior media manager at Vita Coco, will detail the brand’s “Impossible to Hate” campaign, which was included in over 2,100 placements in seven key markets across the US. For a brand that emphasizes fun, OOH is an essential asset for Vita Coco, as the coconut water brand spends more than half (56%) of its budget on the medium.
Eric Edge, SVP of marketing & communications at Postmates, will delve into the goods and food delivery service’s latest campaign titled “When all you can food is think about,” that utilizes OOH to focus on the human truth: the power of craving.
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GEOPATH/OAAA Out of Home Media Conference & Expo
JW Marriott Phoenix Desert Ridge
April 27-29, 2020
