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Here are The 9 Leading OOH Operators in Boston –The Top 5 Lists

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Top 9 OOH Operators in Boston

Who are the top OOH operators in the Boston DMA per Geopath Insights Suite?♦
Check out 3 categories we have broken out from the available reporting. 

9 OOH operators dominate our Top 5 lists 

I. Total Displays 

There are 10,480 ‘spots’ in Boston as measured and reported by Geopath Insights Suite in the Boston DMA which deliver a total of 996 million impressions in the average week.

Top 5 Operators with the most ‘spots’ in the Boston DMA:

1) Clear Channel Outdoor
2) PMD Media
3) JCDecaux
4) OUTFRONT Media
5) Vector Media

 

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II. Static Bulletins

Looking at static, there are 738 static bulletins delivering 225 million impressions in the average week.

Top 5 Operators the most static bulletins in the Boston DMA are:

1) OUTFRONT Media
2) Clear Channel Outdoor
3) Lamar
4) Murray Outdoor
5) RSA Media

 

III. Digital Bulletins 

1,174 digital spots which were measured and delivered 334 million impressions in the average week.

Top 5 Operators with the most digital bulletins in Boston DMA

1) Clear Channel Outdoor
2) OUTFRONT Media
3) Lamar
4) RSA Media
5) Liquid Outdoor

Who’s number 1?

The Top Rated OOH Display in the Boston market is a static bulletin owned by
OUTFRONT Media on Interstate 93 which delivers 2.9 million impressions in the average week.

 

A word about our ‘counts’. We started working the Geopath Insights Suite for answers in search of the top OOH operators by spot count. Included are the total weekly average impressions by each category. Or as we like to say, the top OOH companies by billboard inventory. 

9 owner/operators currently have the most Geopath-audited & measured ad opportunities in the Boston Designated Market Area or DMA. 

♦ Our ‘counts’. All numbers are based on the Geopath Insights Suite as of February 21, 2020.
Non- Geopath members are not counted in any of our figures or statements.

 

 

 

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