Vistar Media Partners with GroupM and Kinetic as a Preferred Platform for Digital Outdoor Media in the UK
Vistar Media Announces UK Partnership with GroupM and Kinetic for Digital Outdoor Media
Vistar Media today announced a partnership with GroupM and Kinetic as a preferred platform for digital outdoor media investment in the UK, delivering technology for data-driven campaigns.
With automated, performance-based targeting and data-driven trading driving growth in digital out of home (OOH), GroupM, the world-leading media investment group, and Kinetic, the world’s largest planner and digital innovator of OOH advertising, will be utilizing Vistar Media’s technology to deliver cutting-edge campaign execution capabilities which enable real-time decisioning. GroupM will be using Vistar’s demand-side platform (DSP) to purchase digital outdoor media programmatically, delivering campaigns where and when a brand’s intended audience is most likely to be.
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