VIOOH expands German market DOOH advertising access with new ISM Intelligent Signage for Media partnership
London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s extensive gas station network.
The partnership delivers access to 784 strategically positioned 75” to 85” digital screens, generating over 200 million monthly impressions across major cities and regional areas in Germany. ISM’s network provides comprehensive national coverage through Shell gas stations, creating exceptional opportunities for brands to reach audiences across key touchpoints throughout their daily travel.
The network’s gas station portfolio delivers 204 million monthly impressions with national coverage spanning Berlin, Munich, Hamburg, Cologne and more cities across Germany. The strategic placement at Shell locations ensures high-frequency exposure in environments where consumers spend extended time and have strong purchase intent.
Hi-Light screens available on forecourts are visible while driving onto the gas station, throughout the entire refueling journey and while entering the shop. This multi-touchpoint approach ensures brands connect with consumers across multiple high-value interactions within a single visit. The partnership creates exceptional opportunities for brands seeking an impactful presence across one of Europe’s most influential consumer markets.
“This partnership with ISM adds depth to our European inventory, connecting media buyers with high-quality screens that reach audiences when they’re receptive to messaging and actively buying goods,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “The forecourt placements create powerful opportunities to influence purchase decisions across Germany’s diverse consumer base, while tapping into the real-time flexibility and value delivered by programmatic DOOH advertising.”
“By integrating with VIOOH’s platform, we’re giving brands programmatic tools to reach consumers at high-value moments efficiently,” said Nico Grüßinger, Business Development Manager at ISM. “This partnership opens up our inventory to international buyers who understand the power of reaching consumers when they’re already in an active purchasing mindset, creating real opportunities for measurable campaign impact.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across ISM’s comprehensive national network.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and headquartered in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH more accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through programmatic capabilities and data. VIOOH currently trades programmatically in 36 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information, please visit www.viooh.com.
About ISM Intelligent Signage for Media GmbH
ISM specializes in working with advertising media at exclusive, high-quality touchpoints such as gas stations and kiosks. Among other things, we are also the exclusive marketer of Shell Germany’s advertising spaces since 2012. Starting with door media, we expanded our retail media portfolio across digital (DOOH) advertising spaces over the last few years. In addition to marketing, we manage the technical infrastructure of more than 5,000 screens across Germany. For more information, visit: ism-media.net
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