Vector Expands Its Transit Advertising Footprint
Vector Media Expands Its Transit Advertising Footprint with Partnerships
in Orange County, CA, and Central Florida
Partnerships with Orange County CA’s OCTA system and Lakeland, FL’s Citrus Connection demonstrates
Vector’s continued momentum in the transit advertising space
NEW YORK, NY – Vector Media, a leader in the Out-of-Home Advertising industry has announced another significant expansion of its Public Transit advertising business in 2023 with the recent addition of Orange County, California (OCTA) and Lakeland, Florida (Citrus Connection). The addition of these new partners to the company portfolio underscores Vector’s commitment to extending its reach in key media markets throughout the U.S. and providing comprehensive advertising solutions to its clients.
More about the transit authorities joining Vector Media’s ever-growing list of partners:
Orange County Transportation Authority (OCTA): Occupying 948 square miles in Southern California, this partnership represents a noteworthy milestone for Vector, significantly augmenting its presence in the Los Angeles DMA and more broadly within California. Orange County is the 6th most populous county in the US, and the 3rd most populous within California and with its diverse & affluent demographic, presents immense opportunities for brands to connect with a broad audience.
Lakeland Area Mass Transit District (Citrus Connection): Serving Polk County in Central Florida, Citrus Connection offers advertisers the final piece of the pie when looking to reach the communities of both Tampa and Orlando. Citrus Connection bridges key regions in the vibrant market positioning Vector to offer strategically beneficial solutions for advertisers looking to capture Lakeland and its major metropolitan neighbors.
These recent additions represent a combined 2100+ new advertising faces for advertisers, and comes hot on the heels of Vector Media’s recent additions of Dallas Area Rapid Transit and the Los Angeles STAP Program to their outdoor media portfolio.
Vector Media’s CEO, Marc Borzykowski, expressed his enthusiasm about these new partnerships, stating, “We are excited to welcome these prestigious transit authorities to the Vector Media family. Our unwavering commitment to providing innovative and impactful advertising solutions and supporting communities across the country continues to drive our growth and success. We look forward to being great hands-on collaborators for these key partners.” About Vector Media
Founded in 1998, Vector Media (www.vectormedia.com) is one of the nations’ largest private outdoor media companies, specializing in large and small format public and private media opportunities as well as the creation of interactive brand experiences. The company’s current inventory is spread out over 55 US markets including each of the top 10 US DMAs and 28 of the top 50 US DMAs and includes over 30,000 advertising faces, comprised of municipal transit, transit shelters, billboards, wallscapes, airport shuttles, and the only coast-to-coast double-decker advertising network in North America. Vector’s rapidly growing experiential division integrates the company’s Out-of-Home assets and other capabilities through the creation of dynamic brand experiences.