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Lamar Recaps Goodr Campaign

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In June, Lamar and goodr launched a unique Out of Home campaign, using all of Lamar’s inventory in Carl, GA, to introduce the sunglass retailer and their ceremonial CEO, Carl the Flamingo, to the town’s 269 residents.

Check out the recap video to learn how the campaign combined with social to successfully raise brand awareness in a creative and unexpected way.


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