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UPS’s Largest Virtual Package Delivery Ever

Clear Channel’s 3D, 20M+ pixel billboard in Times Square

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NEW UPS and The UPS Store 3D Billboard in Times Square: Largest Virtual Package Delivery Ever

The UPS Store and UPS are trusted to deliver more than 20 million packages every day, but how many “virtual packages” do you think they could deliver in a day?

Early reports expect 2023 to be one of the busiest online shopping seasons on record, with a potential 60% in ecommerce sales YoY – insert UPS and The UPS Store to meet those delivery and returns demands as one of the most trusted and reliable options in the industry.

UPS and The UPS Store have created the largest and first-ever virtual package delivery Times Square has ever seen leading into the busiest time of the year for packing and shipping services. But how?

This OOH ad campaign launched the week of October 23rd on Clear Channel’s 3D, 20M+ pixel billboard in Times Square through the synchronization and anamorphic capabilities of a fully-animated digital spectacular display, plus a ground level full motion digital display. 

Click the 39 second video below to view the clever creative and execution.

This buzzworthy, immersive billboard grabs the attention of more than 225,000 pedestrians daily and counting, as Times Square makes a strong resurgence post pandemic.

The creative:
The creative features a multichannel experience for viewers: stunning animation and anamorphic illusion on the Times Square 3D billboard that is synced with animation on a physical UPS delivery vehicle parked beneath, showing virtual packages from three small businesses floating from the billboard (The UPS Store) into the UPS vehicle. BCN Visuals partnered with The Martin Agency to develop & produce 3D anamorphic visuals for this campaign.

The small businesses include:

  • Delgado Guitars: a handmade guitar maker (Nashville, Tenn.)
  • Pisqueya: a Latin Caribbean food and spice business (Brooklyn, N.Y.)
  • Bold and Gritty: coffee-focused lifestyle brand (Rochester, N.Y.)
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