Tracking and Reducing Carbon Emissions of Every DOOH Campaign
Moving Walls and Cedara Offer Carbon-based Campaign Optimization for OOH
Tracking and Reducing Carbon Emissions of Every Digital Out-of-Home Campaign
Singapore — Moving Walls, a global leader in driving digital transformation in the Out-of-Home (OOH) industry, is proud to announce a strategic partnership with Cedara, the Carbon Intelligence Platform. This collaboration brings groundbreaking carbon measurement and optimization capabilities to the Digital Out-of-Home (DOOH) advertising sector, empowering brands and media owners to make more sustainable choices on a global scale.
As an organization built on exploration, innovation, and sustainability, Moving Walls is committed to pushing the boundaries of what is possible, transforming the OOH landscape with data-driven solutions that deliver measurable impact. This partnership with Cedara reflects our continued journey toward creating a more sustainable and environmentally responsible media ecosystem.
Leading the Way in Sustainable Advertising
The growing global concern about environmental impact has ignited a widespread demand for more sustainable advertising solutions. Moving Walls recognizes the situation’s urgency and is taking bold steps to address Scope 1, 2, and 3 emissions in the DOOH space, committing to reducing carbon footprints across the entire advertising value chain.
“Sustainability is no longer a choice; it’s a necessity,” said Srikanth Ramachandran, Founder & Group CEO of Moving Walls. “Moving Walls’ platform leverages proprietary DOOH data to maximize campaign impact. By integrating Cedara’s carbon ratings, we enable advertisers to measure, reduce, and offset emissions for every campaign, turning sustainability into a measurable and offsetable performance metric.”
“Sustainability is no longer a choice; it’s a necessity.”
Key Benefits of the Moving Walls & Cedara Partnership
Through Cedara’s Carbon Intelligence Platform, Moving Walls is now able to offer a comprehensive solution that allows media owners, agencies, and advertisers to track carbon emissions at every stage of the DOOH campaign lifecycle. The platform follows the globally recognized Ad Net Zero Global Media Sustainability Framework (GMSF) standard to provide an in-depth analysis of emissions across the entire media supply chain.
“We are thrilled to collaborate with Moving Walls, a trailblazer in digital media solutions,” said Steve Alpe, Director of Partnerships, APAC of Cedara. “Together, we are accelerating the transition to a sustainable future in OOH advertising, enabling brands to make conscious decisions that minimize environmental impact while still achieving their business objectives.”
accelerating the transition to a sustainable future in OOH advertising, enabling brands to make conscious decisions that minimize environmental impact
Carbon-Based Campaign Optimization and Offset
One of the most significant innovations in this partnership is the development of carbon-based campaign optimization. This cutting-edge tool allows advertisers to optimize their campaigns in real-time, ensuring that media buys are effective and energy-efficient. By utilizing AI models and data analytics, the tool identifies low-carbon alternatives within a campaign, helping advertisers meet their sustainability goals without sacrificing reach or impact.
Furthermore, the partnership enables carbon offset initiatives, allowing brands and media owners to balance their emissions by investing in high-quality, verified projects that actively remove carbon from the environment. This will help Moving Walls and its partners achieve carbon neutrality in their advertising efforts.
Shaping a Greener Future
By embracing energy-efficient solutions and working with like-minded partners, Moving Walls and Cedara lead the charge in transforming perceptions and creating a more sustainable media landscape. Together, we aim to revolutionize the DOOH advertising industry and make it accessible for everyone, regardless of size or market. We invite you to join us in our journey toward a greener future, where data, technology, and sustainability come together to make a lasting, positive impact on our world.
About Moving Walls
Moving Walls is a media technology group with a presence across four continents and seven markets. The Company operates Moving Audiences, a US-patented multi-sensor approach to location-based media measurement. Today, Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. Measuring physical locations and people’s movement powers planning, buying, verification, and content delivery capabilities for location-based media like billboards, digital signage, and transit media.
About Cedara
Cedara, The Carbon Intelligence Platform, is dedicated to decarbonizing the media industry. Through its powerful suite of solutions, Cedara enables media companies to measure and reduce carbon emissions across their operations and advertising campaigns, paving the way toward Ad Net Zero. By mapping carbon intensity across the entire media supply chain, Cedara equips investment teams with the insights needed to make data-driven, sustainable decisions and drive meaningful decarbonization. Our high-impact approach empowers businesses and their partners to take action, accelerating the transition to a net-zero economy. Founded in 2021, Cedara is headquartered in New York City, with offices in the US, UK, France, Germany, and Australia. Learn more at cedara.io.
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