Top 4 —Who Owns the Chicago Outdoor Advertising Market?
The 7 OOH Operators Who Command Chicago —Through the Insights
7 OOH Operators Command Chicago
The 3rd Largest DMA —Chicago’s Top 4 OOH Operators
Chicago is everyone’s kind of town. ‘Chicago is one town that won’t let you down’.
The 3rd largest Designated Market Area (DMA) in the Country.
We found 7 #OOH operators who dominate our Top 4 lists in 3 categories.
So who ‘owns’ the Chicago OOH?
The owner/operators who currently have the most Geopath-audited & measured ad opportunities in the Chicago Designated Market Area or DMA in 3 categories lists below.
Read all the way to the end, to find out who owns and where the display is located, with the most impressions in the Chicago #billboard market, delivering 16 million impressions in an average week.
I. Measured OOH ‘Roadside’ Inventory
Geopath’s roadside inventory in Chicago delivers 2.9 billion impressions in the average week across 36,584 spots.
I. Top 4 OOH Owner / Operators by Spot Count:
II. Static Bulletins
Geopath measures 3,540 static bulletins that deliver a combined 1 billion impressions in the average week.
II. Top 4 Static Bulletin Owner / Operators by Count:
III. Digital Bulletins
Geopath measures 2,272 digital locations that deliver a combined 804 million impressions in the average week
III. Top 4 Digital Bulletin Owners / Operators by Spot Count:
1) Lamar Advertising
2) Clear Channel Outdoor
4) OUTFRONT Media
The #1 Geopath measured location in the Chicago DMA
The highest rated location in the Chicago DMA is a digital bulletin owned by Greensigns on Interstate-90. It delivers more than 16 million impressions in the average week.
A word about our ‘counts’. We started working the Geopath Insights Suite for answers in search of the top OOH operators by spot count in Chicago and included the total weekly average impressions by each category. Or as I like to say, the top OOH companies by inventory.
From the search, we created 3 lists. The owner/operators currently have the most Geopath-audited & measured ad opportunities in the Chicago Designated Market Area or DMA.