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Our job will be to help businesses get back to business…

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Gina Stratford, VP of Sales & Marketing, YESCO Outdoor Media, Salt Lake City, shared this message with friends and co-workers. We are fortunate to be one of the former. Gina delivers brilliant and empathic speaking points in this difficult time and business climate. Let me remind everyone YESCO is a 100 year old Outdoor Company. Strong tradition and values through the generations. Thank you Gina and YESCO.

 

Our job will be to help businesses get back to business…

 

As most of our clients businesses will be struggling over the next few weeks we likely won’t find many businesses that are jumping at the opportunity to advertise on a billboard. What is the value of our product if no-one will be out and about to consume it?  Wow, what a position to be in… a company that has a product that no one needs. So what do we do with ourselves? To each of my friends and co-workers in this amazing industry I pose this question: How do we serve our customers and our communities during this time when our business can’t provide any value?

How do we serve our customers and our communities during this time when our business can’t provide any value?

One thing that has been important to me throughout my time in the OOH business, is that we see ourselves as partners and consultants for our clients, not just vendors. We don’t sell billboards. We help businesses succeed and thrive, which they will need to again. Days, weeks, months from now (who knows which), businesses will need to get back to business. Consumers will need to get back to living their lives. This is our time to shine. 

We don’t sell billboards. We help businesses succeed and thrive …This is our time to shine

The OOH industry will be the #1 medium poised to help businesses. When everyone comes out of seclusion, there will be a need for products and services. A desire to be entertained and interact with others. A yearning to get back to enjoying sports, concerts and movies. A pinned up excitement to travel and experience new adventures. People will be out and about, sick of consuming online and television media. OOH will provide the quickest opportunity for businesses to get back in front of the consumers that are ready to get back to living. 

I heard a great quote this morning: “Focus on what we are going TO, not what we are going THROUGH”.  A great statement to think about for our own businesses, but also to help our clients.

Use your time over the next weeks to check in with your clients. Find out what their biggest struggles will be “getting back to business”. Ask them how you can help. Help them focus on what they are going to, not through. 

Best wishes to each of you, and to your clients,

Gina Stratford
VP of Sales & Marketing
YESCO Outdoor Media
801-464-6457 phone

 

 

 

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