‘The Next Wave in the Fast-Changing Media Landscape’
Mark Boidman, of PJ Solomon, shared the release of his new book titled, ‘Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape’. An excerpt which caught my attention reads, “…we’ll likely see a substantial increase in the coming years that should generate billions of dollars for the U.S. out of home media industry.” Billions of dollars increase? We have not picked up a copy but plan too and offer a review next week. If you have read his book, share comments, we will provide the space.
Notable endorsers for the book are: Jeremy Male, Chairman and CEO, OUTFRONT Media, and Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux. It’s $14.95 through Amazon. OOH Today will be giving away 6 copies. Stand by for details next week.
OOH Today will be giving away 6 copies. Stand by for details next week.
The release below was abbreviated. For full release⇒’Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape’
Mark Boidman Discusses the Evolution of Media and Technology in His New Book, ‘Times Square Everywhere’
NEW YORK–(BUSINESS WIRE)–PJ SOLOMON, an investment banking advisory firm, today announced that Mark Boidman, Managing Director, has released his debut book, titled Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape.
“Accounting for roughly 4 percent of the total U.S. advertising spend today, we’ll likely see a substantial increase in the coming years that should generate billions of dollars for the U.S. out of home media industry.”
The media industry has shifted dramatically during the last decade as technology continues to impact the media channels that deliver content and advertising to consumers. Throughout his book, Mr. Boidman analyzes how digital and mobile media are changing the media industry.
“People spend over 70 percent of their waking hours outside their homes,” said Marc Cooper, Chief Executive Officer of PJ SOLOMON. “Digital media, highlighted by the rise of mobile, will continue to impact the media landscape and enable consumer interaction, allowing advertisers to efficiently deliver location-based, contextually relevant and tailored content and advertising to consumers.”
“As people are increasingly more mobile and on the go, the out of home media channel has a significant opportunity to benefit and increase its penetration,” said Mr. Boidman. “Accounting for roughly 4 percent of the total U.S. advertising spend today, we’ll likely see a substantial increase in the coming years that should generate billions of dollars for the U.S. out of home media industry.”
Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape is now available on Amazon
Who is Mark Boidman and PJ Solomon?
Mark Boidman, Managing Director, PJ Solomon- LinkedIn profile⇒ here
PJ SOLOMON, is a nearly 30-year-old company and one of the leading financial advisory firms on Wall Street with a legacy as one of the first independent investment banks. PJS advises clients on mergers, acquisitions, divestitures, restructurings, recapitalizations, capital markets solutions and activism defense across a range of industries, including retail, grocery, media and entertainment, technology, infrastructure and energy.
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