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TIGER, TRP and GRP –Do You Know the Difference?

OOH Fast Fact Friday

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated May 3, 2019

What is the difference between a GRP and a TRP?

#geekOUT — Fast Fact Friday

Gross Rating Point (GRP) and a Target Rating Point (TRP) are defined below.

And of course, a TIGER is pictured above.

Want to know more and develop your own fast facts? Contact geekout@geopath.org
or contact Scott Fiaschetti at sfiaschetti@geopath.org
A message from Geopath

OOH Today — Fast Fact Friday

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OOH TODAY believes all voices, not just the loudest, must be heard 4333 posts 577 comments

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