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Tech & Research

TIGER, TRP and GRP –Do You Know the Difference?

OOH Fast Fact Friday

By OOH TODAY believes all voices, not just the loudest, must be heard
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What is the difference between a GRP and a TRP?

#geekOUT — Fast Fact Friday

 Gross Rating Point (GRP) and a Target Rating Point (TRP) are defined below.

And of course, a TIGER is pictured above.

Want to know more and develop your own fast facts? Contact geekout@geopath.org
or contact Scott Fiaschetti at  sfiaschetti@geopath.org
A message from Geopath

OOH Today — Fast Fact Friday

 

 

 

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OOH TODAY believes all voices, not just the loudest, must be heard 3827 posts 550 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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