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TIGER, TRP and GRP –Do You Know the Difference?

OOH Fast Fact Friday

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What is the difference between a GRP and a TRP?

#geekOUT — Fast Fact Friday

 Gross Rating Point (GRP) and a Target Rating Point (TRP) are defined below.

And of course, a TIGER is pictured above.

Want to know more and develop your own fast facts? Contact geekout@geopath.org
or contact Scott Fiaschetti at  sfiaschetti@geopath.org
A message from Geopath

OOH Today — Fast Fact Friday

 

 

 

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