The Top 24 Women Who Drive Growth in Out-of-Home —2024

by Amber Larkins, OOH Today

It’s finally here: welcome to OOH Today’s annual Top Women Driving Growth in Out of Home shortlist. Last year, we highlighted 24 women driving growth in the industry in 2023. In 2022 we highlighted 22 women making a difference in OOH. This year we honor and recognize 24 women for their achievements in outdoor. 

March is Women’s History Month. At OOH Today, one of our core tenets is to advance the voices of all, not just the loudest. This annual award elevates women’s voices in our industry only once a year. We should be working to elevate women’s voices in our industry every day.

This year’s award winners are all highly accomplished and passionate about OOH. Together they represent a total of over 436 years in the business ranging from 8 to over 36 years for an average of 18 years.

This year’s award winners are all highly accomplished and passionate about OOH.
Together they represent over 436 years in the business ranging from 8 to over 36 years, for an average of 18 years.

Diversity is more than checking off a box on a piece of paper. There is still more work to be done in elevating women to C-suite executive positions in this industry, in recognizing and rewarding women of color and diverse backgrounds, and in watering those women the way that companies so often water men. Men are often promoted based on potential – to inspire them to reach for more greatness. Women, on the other hand- are promoted based on results and sometimes looked over entirely.

These women have fought the odds and made it. We can talk about their successes and how they’ve worked hard to get where they are, which can inspire other women to work hard and get further. But maybe they shouldn’t have to try so hard to get recognition. What are you doing to support the women in your organization and help them thrive? What are you doing to turn antiquated perspectives about women in the workforce on their heads? To ensure everyone feels a sense of equity and inclusion in the workplace?

With that in mind, let’s learn more about these amazing women!

In no particular order, here is OOH Today’s list of the Top 24 Women Driving Growth in Out of Home in 2024.

1. Laura Brandes, Vice President of Growth, Rapport Worldwide

Laura Brandes, Vice President of Growth at Rapport, IPG Mediabrand’s OOH specialist shop, has over 14 years of media experience. She began her OOH career at Rapport as an Account Executive and has worked on an extensive business portfolio across various categories, including entertainment, finance, tech, tourism, retail, and pharmaceuticals. She’s served a few notable clients, including the NBA, Salesforce, Royal Caribbean, New Balance, Sony, JetBlue, and LEGO. As VP of Growth, she oversees growth across all revenue streams, departments, and strategic partnerships throughout the US. Her focus is to hit revenue targets while fostering collaboration throughout Rapport. Her role significantly impacts the company’s vision, performance, and client acquisition and retention strategy.

How can more women in OOH change the industry? Would it make it better or worse if it was female-dominated?
Studies have shown female leaders tend to be more empathic in the workplace, resulting in a more inclusive culture fueled by trust, authenticity, and curiosity. If more women keep demonstrating this holistic approach to leadership, our industry can only benefit from more diversity, innovation, and retention of top talent.

2. Ashley Moll, COO at Quan Media Group

Ashley Moll has over ten years of high-profile account management experience, delivering business and economic value through strategic planning and buying in the media industry. Her diverse client list includes fashion, entertainment, beer/liquor, pharmaceutical, health and beauty, and electronics. Her OOH media experience ranges from traditional outdoor to non-traditional, digital to experiential, aviation to shopper marketing, and point of care.

Like most, Ashley fell into OOH. She started in media right after college in Chicago, and from there her career has led her to LA, NY, Madrid, and London. She has had the fortune of onboarding some of OOH’s largest clients. Ashley is passionate about research and proving OOH is a viable growth channel. She constantly works to develop Quan’s growing roster of tech and data partners. She is thrilled to be a part of Quan’s success and reputation as a leader in client service.

How do you promote inclusivity at your workplace and help boost other women?
We are small and half woman spread at equal leadership positions, so this is happening organically for us. To ensure we keep this we will maintain being selective with hiring and have a growth plan that preserves this culture.

3. Sarah Parkes, Group Chief Sales and Marketing Officer, Talon

Sarah Parkes is the Group Chief Sales and Marketing Officer at Talon. She leads new business and marketing internationally and is a key board member responsible for driving Talon’s global growth.
She has over 25 years of media experience and previously held board positions at Hearst Corp and Primesight. She also founded Airport Media. Parks also runs a few businesses in the Media and Hospitality industry and a private consultancy specializing in start-ups and EIS investments. A champion for equity and diversity, she is a board member for WACL (senior female media leaders on a mission to accelerate gender equality), MEFA (dedicated to closing the representation gap for ethnic minority groups in media) and board sponsor for Talon’s DEI committee, BELONG.  She also supports Speakers for Schools, NABS, and is a member of YPO.

Do women still struggle in this male-dominated industry? How can women address it?
YES – across the globe, OOH, unfortunately, is still a male-dominated industry – I remember one of my first OOH conferences 12 years ago as it was one of the first events I had been to where there was a queue for the men’s bathroom but not the women’s. I am pleased to say we have started to balance the scales, but there is still A LOT more work to do.

4. Lina Maggi, SVP of Partnerships, BCN Visuals

Lina Maggi is SVP of Partnerships at award-winning innovation technology company and global production studio BCN Visuals, most well known for their 3D anamorphic work. Lina has spent most of her career in top OOH companies’ sales and account leadership roles. She has a robust network and background in OOH, having spent the last 13 years on both the agency and vendor side. Before landing at BCN Visuals, she held roles at Kinetic, Huge Inc, Lightbox, and New Tradition before landing at BCN Visuals. Lina is a native of Brazil, has spent most of her life living internationally, and most recently moved to Austin, TX.

How do you promote inclusivity at your workplace and help boost other women?
We are all replaceable at work, but none are replaceable at home. After becoming a mother, I realized that being present with my family is crucial to my success at work. Work-life balance is a huge component in one’s professional success, and with more and more work being remote (and oftentimes the babies/kids are at home too, usually yelling!), there needs to be an understanding that things come up, and we need to be flexible. There’s no such thing as a 9-5 job anymore; it’s a 24/7 job. Flexibility is key to trust, a crucial component of retaining & empowering top talent at a company.

5. Enza Chiodi, US Chief Client Officer, Talon

Enza Chiodi, US Chief Client Officer, Talon, leads the strategic priorities for client fulfillment journeys across Talon’s portfolio of brands, ensuring clients’ needs are met with excellence and innovation. With more than 20 years of OOH experience in propelling brands forward, her work has extended beyond Talon, having previously consulted for top industry players, including Intersection, OUTFRONT, Lamar, and JC Decaux, as well as industry trade groups OAAA and Geopath, contributing to the modernization of the OOH industry and championing its digital transformation and evolution to a measurable channel. Her contributions to the industry were recognized with her Changemaker – Top Women in Media & Ad Tech award.

Before shifting her career focus to the OOH space, Enza had senior roles in multi-channel planning agencies such as Omnicom’s Ph.D. Her successful direction determined agency positioning, strategic initiatives, and fostering staff growth. Notably, Enza’s reputation was built on trust and client-centric ideas, with her consistently singled out by clients for her contributions in driving results.

How can we get more women into positions of executive leadership in OOH?
Over the past five years, we’ve witnessed a notable shift with more women assuming senior positions. While there’s still a gap in female representation in C-Suite roles, I am very optimistic for the near future. My recent appointment as Chief Client Officer is a positive indicator, laying the foundation and setting a precedent for future appointments. Women should embrace the pursuit of these senior roles if they want them. We can balance work and life, not on a daily basis, but over time, we can manage both life and professional growth.

6.Lucy Markowitz, Senior Vice President, General Manager, Vistar Media

Lucy Markowitz is the SVP, General Manager of the US Marketplace at Vistar Media leading sales, client services, DSP & Supply partnerships. Markowitz and her teams are responsible for cultivating relationships with agencies, brands, publishers, and DSPs ensuring impeccable service across all aspects of the marketplace. Previously, Lucy led hedge fund and investment bank sales at Dataminr. Lucy holds a BS in International Finance and Marketing from the University of Miami in FL.

How can we get more women into positions of executive leadership in OOH?
As a community of women, we should make sure our “doors are always open” to give other women advice, guidance, or a boost when needed. Women should continue urging their executive teams to prioritize merit and ensure they consider a diverse pool of candidates, not just a ‘rinse and repeat’ of the same types of people.

7. Esther Raphael, Chief Marketing Officer, Intersection Co.

Esther is Intersection’s Chief Marketing Officer. She is responsible for leading all aspects of marketing, including B2B and B2C efforts, creative services, content development, PR, and lead generation.
During her tenure, Esther has launched Intersection’s first brand campaign, established a full-service in-house creative agency, established InterZ, a network targeting Gen Z, and has overseen the go-to-market strategy for 15+ new markets and partnerships. Esther is also the Executive Sponsor of WIN, Women at Intersection, where she champions the growth and development of our female leaders.
Previously at Condé Nast and Hearst, she spearheaded world-class solutions for advertisers. She developed large-scale consumer events such as SELF’s iconic Workout in the Park and Good Housekeeping’s Shine On, a theatrical production at Radio City Music Hall.

Do women still struggle in this male-dominated industry? How can women address it?
Women will continue to struggle in any industry referred to as “male-dominated.” No one group can address or change an entire industry’s behavior or language, so let’s work on that together. There is plenty of room for both men and women to make an impact and drive growth for the greatest industry and media platform.

8. Elena Hooblal, Vice President, OOH Division at PMX West

Elena Hooblal, VP of the OOH Division at PMX West, has been with Publicis Media for five years. She specializes in marketing, strategy, media planning/buying, negotiating, communications, public relations, writing, and editing, serving clients in various industries, including entertainment, fashion/retail, tech, beauty, and theme parks. She was promoted from Associate Marketing Director (OOH). She previously worked for RapportWW. Hooblal received her BS in Business Administration (Finance/Marketing) with a minor in Communications from the University at Albany SUNY in 2009.

She has been the West Coast agency lead for VIVAWOMEN!, Publicis Media’s women’s group, since 2019. She is also an avid volunteer, with experience as a social media contributor for Verynice Design Studio for the Walk to End Epilepsy, a Summer PACT Program Volunteer leading arts and crafts activities for underprivileged families, and a part of The Birthday Party Project.

9. Julie Johnson, General Manager, Adams Outdoor

Julie Johnson, General Manager, Adams Outdoor, is an experienced advertising professional with a demonstrated history of working in the media marketing industry. She describes herself as a strong sales professional skilled in Advertising Sales, Management, Copywriting, Advertising, Integrated Marketing, and Sales.

Johnson has been with Adams Outdoor Advertising for nearly 16 years, working her way up from Account Executive, to Sales Manager to her current position as General Manager. Before joining Adam’s Outdoor, she was an Account Executive for WMTV NBC 15.

She received her BA in Journalism and Mass Communications, Radio/Television in 2001. In her free time, she is a community volunteer for the Clean Lakes Alliance of Dane County and has previously been a Parent Volunteer with the Girl Scouts of Wisconsin.

10. Jaime Byrdak, Head of Media, Billups

Jaime Byrdak, Head of Media at Billups, has over 20 years of experience in media planning and execution, with 15 years focused on OOH.  Her strategic background allows Jaime to approach each client and campaign through a unique lens, meticulously balancing the art and science of OOH to meet core objectives. Her career began in media planning at Publicis, Chicago, where she was instrumental in the national strategic development for various clients such as Allstate and Disney. Jaime transitioned from strategic planning to specialize in OOH at WPPs Kinetic as one of the first team members in the Chicago office. At Kinetic, she was promoted from Media Supervisor to Group Director. In 2018, Jaime joined Billups, the largest independent OOH specialist. She oversees 72 US-based OOH specialists, leading strategy and execution for mid-tier and large clients, including Molson Coors and Nike.
Byrdak holds a Bachelor of Arts in Advertising from Purdue University and a Bachelor of Fine Arts from the Illinois Institute of Art. Byrdak was born and raised in the Southwest Suburbs of Chicago, where she resides with her husband and three children.

How can more women in OOH change the industry? Would it make it better or worse if it was female-dominated?
I strongly advocate for women to continue raising their voices, actively supporting each other, and amplifying recognition of women making a daily positive impact. Often, the emphasis is placed on the big moments, but it is important to acknowledge women’s day-to-day contributions. I have witnessed many wonderful ideas, and unique approaches emerge from the voices of our future leaders. Their impact goes a long way in building confidence and presence.
One of the most fulfilling experiences is seeing junior women grow into leadership positions. Having been in this industry substantially, I’ve had the privilege of watching many women achieve this. Their continued impact is pivotal in fostering a more diverse leadership landscape in OOH. Increased female representation in OOH enriches the industry with a diversity of perspectives and leads to more balanced and inclusive leadership. This shift towards greater inclusivity can only enhance the industry, making it better for everyone involved.

11. Kim Aviles, Managing Director at Outdoor Media Group (OMG)

Kimberly Aviles, Managing Director at Outdoor Media Group (OMG), has over 20 years of experience, including 12.5 years with OMG.

Based in California, she previously was the Senior Director at Heart’s and Science.

She has also worked for OMD USA, Deutsch LA, and Universal McCann.

She received her BA in Communication from Wake Forest University.

12. Annie Bednarski, Managing Director at Billups

Annie Bednarski, Managing Director, Billups, has 16 years of experience in OOH advertising. Her journey began at Kinetic, where she learned the intricacies of OOH advertising and developed her client management and strategy development skills. Annie has worked across different categories throughout her career, from spearheading campaigns for household names in packaged goods like Molson Coors to retail giants like Target. She has consistently demonstrated an understanding of diverse client needs. Her portfolio also includes renowned players in insurance, finance, and even the emerging cannabis industry, such as American Family, Key Bank, and Curaleaf.
Bednarski joined Billups in 2019. She oversees the Central Territory.
Annie lives in the Chicagoland suburbs with her husband Peter, two-year-old son Tommy, and dog Dougie.

What challenges do women still face in the workplace and how would you suggest women just getting their start in OOH handle those challenges?
There are numerous challenges women can face, one of the most common issues I’ve seen throughout my career is stereotyping in leadership styles. There is a widespread perception that women should exhibit nurturing and soft leadership traits rather than being perceived as assertive and decisive. Unfortunately, assertiveness in men is often praised as a sign of strength and power, while the same attribute in women can be viewed negatively. This double standard poses a significant obstacle for women as it can negatively impact the perception that they’re the right fit for a position and can hold them back from leading authentically and advancing in their careers.

Women in OOH should create a support network of peers, mentors, and allies who can provide guidance, encouragement, and perspective. Lean on this network for advice and support in navigating challenges related to leadership stereotypes and communication barriers.

13. Vanessa Cascia, Group Director Los Angeles, OUTFRONT Media

Vanessa Cascia, Group Director, Los Angeles/VP National Transit Sales at OUTFRONT Media, feels lucky to work for the company for the last 20 years. She has grown personally and professionally throughout her time there, fulfilling many different roles and functions. She started as an entry-level coordinator, transitioned to transit operations, and then experienced the bumps and bruises that come with learning the sales side of the business as a Local Account Executive. These experiences helped her to prepare to become a successful National Account Executive. Her current role encompasses not only being Group Director of the National Los Angeles team but also having a specific focus on OUTFRONT’s transit assets across the country. She has always had a passion for OOH transit and the value those formats can bring when integrated into a campaign.

She lives in East LA with her beautiful, supportive wife and two dogs.

How do you promote inclusivity at your workplace and help boost other women?  
Promoting inclusivity is an ongoing effort that requires commitment from everyone in the industry, and leading by example is one of the most powerful ways to impact the workplace. As a manager creating a safe and inclusive environment while holding everyone accountable for their part of the process, I’m always cognizant of it.  I think it’s important for women to mutually support each other and promote collaboration versus what can sometimes be a toxic environment of competition.  Promoting success naturally raises the tide for all women.

14. Suzanna Bobo, Sales Manager, Lamar Advertising

Suzanna Bobo is a Sales Manager at Lamar Advertising. She started at the company as an Account Executive more than 20 years ago.

Before she was at Lamar, she was in sales for Salem Communications at WYGY/WBOBO.

She earned her Bachelor’s in Science in Sales and Marketing from Purdue University in 1999.

15. Stacy Enderle, Group Director, OOH at Essence

As the OOH Group Director for the NBCU portfolio at Essence MediaCom, Stacy Enderle brings a wealth of experience and expertise in media, particularly within high-profile entertainment accounts. Thriving in fast-paced environments, she navigates the industry’s dynamic landscape. She’s spearheaded cross-platform campaigns throughout my career, resulting in award-winning executions and pioneering first-to-market initiatives. Her ability to connect with consumers on the go has been instrumental in driving impactful solutions. Beyond her professional accomplishments, her personal brand is defined by passion, positivity, relatability, agility, and a commitment to strategic partnerships.

Do women still struggle in this male-dominated industry? How can women address it?
Yes, women still face challenges in male-dominated industries, although progress has been made. To address this, women can:

1. Advocate for yourself: Speak up about your own achievements, skills, and ambitions. You are your biggest promoter.
2. Seek mentorship and sponsorship: Find mentors who can provide guidance and support and sponsors who can advocate for their advancement. I consider several women in the industry my mentors and keep them in my close circle. I also look for opportunities to mentor and advocate for other women.
3. Build internal networks & support each other: Collaborate with other women to create a supportive environment and amplify each other’s voices.

16. Beth Kim, Group Director at Outdoor Media Group (OMG)

Beth Kim holds 20 years of experience in the Out-Of-Home arena. She started her career fresh out of college at Mediacom and worked on Warner Brothers Masterfoods, Audi, and numerous other blue-chip brands.

Beth Kim, VP Group Director, opened Billups Worldwide’s Manhattan-based agency in January 2015 after eight years at Mediavest (a Publicis company) by leading stellar media strategy and managing Out Of Home and Digital Out Of Home media programs for several world-class brands. Her expertise in consumer trends, ability to deploy strategic, memorable activations, and ability to work collaboratively to integrate multiple media platforms across channels are attributes that regularly exceed clients’ expectations.

Beth also spent some time on the vendor side as the VP of Sales, where she learned the inner workings of DOOH and programmatic OOH.

17. Elizabeth Rave, Vice President, Marketing, OUTFRONT Media

Liz Rave, Vice President of Marketing at OUTFRONT Media, has spent her entire career in OOH. She has 15 years of professional marketing, sales, and business development experience. Rave has been a driving force at the company, helping them launch some of the out-of-home (OOH) sector’s best-in-breed innovations.

During the last decade, Rave has overseen the brand narrative for OUTFRONT corporate and the various operating divisions of the publicly traded company. Her vast responsibilities include overseeing OUTFRONT’s communication strategy including events, website, branded/community outreach billboard campaigns, press interaction and industry thought leadership, video, social & digital marketing, and strategic initiatives. She led the regional strategy for a marketing team of 50+ members and was recognized as an under-40 leader across the OOH industry. She lives in Brooklyn with her husband, Noah.

How can we get more women into positions of executive leadership in OOH?
By giving them the chance to do so. We need to focus on the second and third tier of leadership levels now. How do those look? Are they diverse in terms of gender? If not, then you have another generation of the same issue. These are tomorrow’s leaders and you have a Lookingglass to see who will lead the industry in the next 5, 10, and 15 years at your disposal now. If it doesn’t match your goals, that is where the focus needs to be now.

18. Karen Goumakos, General Sales Manager, Reagan Outdoor Advertising 

Karen has been in the Outdoor Advertising industry for over 30 years. She’s served as General Sales Manager since joining Reagan Outdoor Advertising in 2009, where she oversees a 14-person sales department, representing Reagan inventory in Texas, New Mexico and Louisiana. Before joining Reagan, Karen was with Adams Outdoor Advertising for 15 years. She served as General Manager for 8 years, where she oversaw two different Pennsylvania markets. Before managing, she was a National Sales Executive with Adams for 4 years, working with regional and national clients and agencies on behalf of all 14 of Adams’ markets. She spent her first 3 years in OOH as a Local Account Executive in Adam’s Lehigh Valley, PA market.

Karen was involved with a local chapter of the American Advertising Federation for over 15 years. She was one of the founders and eventually club President of the Greater Lehigh Valley
Ad Club. She also served as a board member and, ultimately, the President of the Austin Advertising Federation. She’s served on boards for Chambers of Commerce, YMCA, Leadership, Women’s Resources, and Boy Scouts. Karen graduated from the University of Pennsylvania -Wharton School of Business and worked with Wharton’s Small Business Development Center in consulting small businesses in the Philadelphia region.

What challenges do women still face in the workplace and how would you suggest women just getting their start in OOH handle those challenges?
Sometimes, women’s biggest challenges are overcoming their internal limiting thoughts and belief systems. We’re often taught as girls to act humble, “behave,” follow others’ lead, and not boast. While humility is certainly a positive attribute, it’s key to developing confidence to be successful. Work on strengthening the quality of your thinking. Surround yourself with inspiring women mentors who motivate you to take on challenges and overcome your fears.
Balancing work and family life is always a challenge. Unfortunately, this challenge is often more difficult for women. I recommend that women be creative in presenting solutions to their employers to request the flexibility they need while still completing their jobs successfully.

 19. Linda Bueno, Director, Client Partnerships at Wilkins Media

Linda Bueno, Director of Client Partnerships at Wilkins Media, is an experienced National Account Executive with a demonstrated history of working in marketing and the OOH advertising industry. She is skilled in Digital Strategy, Advertising Sales, Advertising, Integrated Marketing, and Sales.

A strong and polished sales professional, Bueno graduated from Queen’s College. She first became interested in the OOH industry when many moons ago, Suzy Cohen’s mom set up an interview with Outdoor Services, a media planning and buying agency. This led to her meeting some of her dearest friends and mentors including Bob Nyland and Fred Tierney, and a decades-long career in OOH.

How can more women in OOH change the industry?
Women have real-world experiences that companies can tap into for greater insight. Their alternative viewpoints allow for more informed decisions, as a vast majority are the primary household shoppers.

20. Marilyn Eisengart, Senior Account Executive, Lamar Advertising

Marilyn Eisengart, Senior Account Executive at Lamar Advertising, has been with the company for over 30 years. She works in the Pittsburgh Market-Northeast Region, developing successful strategies for small, medium, and large companies to increase brand awareness, sales, and market share. She attended Arizona State University. She has two daughters and enjoys spending time with family, friends, and her dog Gus in her spare time. She also enjoys playing paddle tennis and golf and has been taken by the pickleball craze.

What’s a Challenge You Faced and Overcame?
We were coming off a successful year in 2019 and gaining momentum into 2020. Then the Pandemic hit! This was a challenge to me personally, professionally, and the industry. We faced the early months with much uncertainty. Media spending was being canceled, paused, and pulled.  We had to adjust to working from home. There were health and well-being concerns. One of my daughters was sent home from college. My other daughter was in high school. Both were adapting to online learning while activities and sports paused.
Work and life disruptions for many collided. Industries paused and pivoted. Relationships were key in the patience and resilience to changing business needs. We adapted quickly and found new ways to support each other. Over time this allowed different categories to utilize OOH in different ways to help rebound the industry.

21. Kristina Lutz, EVP Marketing, GSTV

Kristina Lutz, EVP of Marketing, GSTV, says to give her a dot, and she’ll connect it from A to Z to generate the best ROI. Throughout her career, she’s worked to gain broad and deep experiences across industries and brands. She uses a creative and curious approach to find bespoke solutions. She has a relentless energy and passion to motivate the team to win.
She’s led breakthrough campaigns across Video, Digital, Mobile, Search, Print, OOH, and Audio — with both traditional and programmatic implementation. Her deep local marketing experience traverses all channels.
Lutz leads GSTV’s integrated marketing, which includes consumer experience design, content partnerships, creative, ad solutions, PR/marketing communications, brand activation, and events to elevate awareness and drive commercial growth.

How do you promote inclusivity at your workplace and help mentor your teams? 
As a leader, I truly listen, promoting clear, honest communication among my teams. As a mentor, I empower others to think strategically and creatively. I am authentic and empathetic, breeding fierce loyalty and motivating teams to new heights. And above all, I consistently foster connections among my people, turning my team into a family. A family that drives incredible results, that is. To put my value simply, I’m a connector. I connect the right people, the right brands to the right audiences and the right business solutions to every organization I lead.

22. Renea Richards, Sales Director, Outfront Media

Renea Richards is a Sales Director at OUTFRONT, overseeing the Kansas City market. Renea has over three decades of advertising experience, mostly in OOH. She began on the agency side more than 20 years ago before finding her professional home at OUTFRONT, where she has flourished for 18 years. OUTFRONT’s commitment to innovation and community aligns seamlessly with Renea’s passion for the industry. She firmly believes in the transformative power of every campaign and message, recognizing their ability to shape perceptions, ignite conversations, and leave lasting impressions.

Collaborating with clients and her exceptional team of creative minds and colleagues is where Renea finds her true fulfillment. Excited about the industry’s future, Renea views OOH advertising as a kaleidoscope, constantly shifting and offering endless opportunities for creativity and connection. She remains dedicated to chasing innovative ideas, forging meaningful connections, and leaving her mark on the ever-evolving advertising canvas.

How do you promote inclusivity at your workplace and help boost other women? 
As a member of OUTFRONT’s Diversity Equity & Inclusion Council, I aim to foster an inclusive workplace for everyone.  As a council, our goal is to make sure we are supporting and encouraging women to get involved and make sure their voices are heard.  Through our OUTstanding Women ERG, we encourage women at OUTFRONT to seek professional and personal development education, inspire others by sharing success stories, and highlight resilience, determination, and our impact on our communities.

23. Stephanie Mayberry, Sales Manager, Lamar Advertising

Stephanie Mayberry, Sales Manager at Lamar Advertising, was born in Pottstown, Pennsylvania, in 1971 and currently lives on a horse farm in Gilbert, South Carolina. She oversees advertising sales activities for the company’s Columbia, SC sales team. She enjoys motivating and managing the sales team through positive leadership, training, and support.

She became interested in OOH in 2014 when Lamar Advertising hired her in Reading, PA. She started as the Digital Charting Manager and was promoted to regional Sales Manager. She was then promoted again to Sales Manager for the Columbia market in South Carolina.

How can more women in OOH change the industry? Would it make it better or worse if it was female-dominated?
We add another element and another layer to buying. We are empathetic, we listen, we are collaborative, and as a woman leader, that sets us apart from men. We take notes of special dates, and we remember them. That means something when building relationships with buyers. People want relationships, not just transactions. A female-dominated industry would hands down make it better!! But I really feel that having the right person in the position is key.

24. Victoria Mottesheard, Vice President Marketing, New York/East Region,  OUTFRONT Media

Victoria Mottesheard is Vice President of Marketing for OUTFRONT’s East Region overseeing marketing initiatives in the Northeast, including top markets New York, Boston, and Washington DC. At OUTFRONT, Victoria drives client strategy connecting businesses and consumers in the northeast and across the country. Victoria has over 18 years of experience in the advertising industry building transit partnerships and client relationships across the northeast.

Victoria is a co-founder of OUTFRONT’s first employee resource group focused on the support and development of women across the company. She is a passionate and active mentor for young marketing professionals. Victoria majored in Communications and Film at the University of North Carolina, Wilmington. She lives in Summit, NJ with her husband and two daughters.

How do you drive growth in OOH? What have been your greatest successes?
My greatest successes are my people. I’m proud of the team I’ve built here at OUTFRONT, those who have been a part of my team for a season, and those who are still on my team today. These individuals are extremely committed and passionate, not only about OOH but about the industry’s growth. Their contribution elevates OUTFRONT in the digital world with immersive IRL community experiences that create engagement beyond the post for our online communities. I believe that driving growth starts by investing in people, intentional planning to nurture diverse thinking, and ingraining ownership in collective success.