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The Souptacular for You!

The Hot, Steamy, 15 Second Video Tells All

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Yes, Soup for You!

Soup is a pretty common menu item. And frankly a #billboard can be just as common or simple as… soup.

If you have a great soup from a restaurant who is a strong #OOH advertiser, the challenge is to make the creative as spectacular as the restaurant and soup themselves.

Outdoor Nation for Panera Bread, added an extension and the pièce de résistance, a smoke machine, to convey a hot steaming bowl and voilà!  A masterful design sure to make the taste buds shout for soup on these cold Chicago winter days. One might say, “SOUPTACULAR!”





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