Yes, Soup for You!
Soup is a pretty common menu item. And frankly a #billboard can be just as common or simple as… soup.
If you have a great soup from a restaurant who is a strong #OOH advertiser, the challenge is to make the creative as spectacular as the restaurant and soup themselves.
Outdoor Nation for Panera Bread, added an extension and the pièce de résistance, a smoke machine, to convey a hot steaming bowl and voilà! A masterful design sure to make the taste buds shout for soup on these cold Chicago winter days. One might say, “SOUPTACULAR!”
