IPG / Cadreon LATAM utilizes AdMobilize as the engine for audience data in OOH/DOOH advertising
by AdMobilize
AdMobilize, the world’s #1 audience intelligence company, announces a partnership with Cadreon, IPG Mediabrand’s Ad tech unit, to provide real time audience data for OOH/DOOH advertising campaigns in Latin America.
Cadreon is now offering and accepting anonymous, aggregated analytics leveraging AdMobilize’s cutting edge AI and machine learning solutions in the physical world. Cadreon considers AdMobilize as the preeminent partner for measurement, metrics and insights data for advertising campaigns in OOH/DOOH. By leveraging the technology, Cadreon and supply side media owners are able to offer customers with accurate on-site proof of performance in-depth analytics and real time programmatic campaign insights for OOH/DOOH street level, roadside, indoor, transit, airport and more.
Together, both Cadreon and AdMobilize are working together in all Latin American markets to deliver superior quality advertising experiences for clients and media owners alike. By aligning the demand, supply and data technology parties, advertisers can now understand each facet of their campaign in granular detail. A primary use case in this market currently is utilizing real time vehicle analytics to measure traffic volume and speed across different inventory. This provides Cadreon with a single source 3rd party measurement to value inventory appropriately, thus creating elevated demand for suppliers.
Rodolfo Saccoman, CEO/Founder of AdMobilize says: “By aligning the industry around real time, validated data technology, OOH/DOOH automatically becomes less fragmented in the minds of advertisers. By uniting around a single source of truth metrics and quality insights for relevant inventory, media owners make their assets more valuable to advertisers.”
Esteban Renaud, Cadreon Lead for Latin America states: “AdMobilize has helped us to disrupt the OOH industry, we now rely on real-time deterministic measurement, enabling us to activate digital advertising in the real world.”
Technologies used include Audience Analytics, Vehicle Analytics and Crowd Analytics, all part of the AdMobilize’s promise of having a “whole product solution” for the out of home media industry. Cadreon and AdMobilize have been working with media owners since 2017. Currently the major focus is working with various media owners in the LATAM market such as Atenti, Punto Visual, JMT, GPO Vallas, BMedia and others to drive demand.
About AdMobilize:
AdMobilize, headquartered in Miami, FL with offices in London (UK), Bogota (Colombia), and Sao Paulo (Brazil) is a venture-backed AI company with seamless solutions for implementing advanced computer vision technologies in the brick and mortar world. The company has one clear mission; connecting the physical world to the online grid. For more information, please visit www.admobilize.com.
About Cadreon:
Cadreon is IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, we leverage best-in-class technology to deliver the most comprehensive, highest-performing programmatic solutions on the market. Headquartered in San Francisco, Cadreon operates in 68 markets worldwide. www.cadreon.com
The views, information, or opinions expressed are solely those of the individuals involved and do not necessarily represent those of OOH Today.
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