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The McDonald’s Chalk Board Billboard

90 Second Video Tells the Story

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Chalking One Up for OOH

McDonald’s created a storefront #billboard with a blackboard / chalkboard type surface. Employing an artist to change the #OOH message, specials from the menu were revised twice a day with new creative.

The process and results can be seen in the one minute 27 second billboard video below.




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  1. andrea Messimer says

    I loved that they changed it twice a day in order to reach a different audience- Smart, Very Creative -Out of the box…. I am glad you published this. Andrea

  2. Bill Board says

    Thank you Ms Messimer. We love that you love it and happy your glad.

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