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“The Influencer”

Once a Week, But Never Weakly

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photo by Whitnee Shulman http://www.thesoulofwhit.com

 

Once a Week, But Never Weakly

 

by Nick Coston, OOH Media Buyer and Consultant/Agent

 

“The Influencer”

Let me be clear, I am not an influencer. I may write out of a desire to entertain, a desire to make a point, or sometimes just out of pure boredom. But never to influence anyone. I don’t want that responsibility, I don’t want that power. I just want 4 minutes of your time, once a week. Hey, I’m easy.

Last week I had the pure pleasure of spending five days in the billboard capital of the world, NYC, surrounded by lots of jacked-up OOH media people. All are very nice, engaging, and happy to be out in-person. Just like those ginormous, brilliant digital screens lining Times Square, my peeps were beaming ear to ear. We emulated our brilliantly lit billboards.

We emulated our brilliantly lit billboards.

From my buddy Rick Robinson’s broad smile and gleaming dome, to Barry Frey’s smart outfits and quick wit, some say he’s really an actor playing the part of an Association head, or just actor Ed Harris with hair, playing the role of Barry, I get confused, to all those smarty pants, programmatic whiz kids who bring a whole new dimension to our static world, big, wide billboard grins were everywhere.

That was my longest sentence ever. Sorry. But my point is, our peeps were happy, happier than we’ve been in 18 months. And that somehow, not sure how, brings me to the word “influencer”.

You see there’s no one influencer that brought us all together last week. It wasn’t some big agency head or an OOH company CEO, wasn’t that guy Bill Board or that older version of Opie from Mayberry who’s now the brilliant head of GeoPath. Ok, acting head. But still brilliant.

It was all of us. From first time attendees Lamar’s Julia Causseaux from Florida, to Adload’s Ran Phagura from California, to longtime attendees like Vector’s Gary Greenstein to OMG’s, I mean OAAA’s, I mean Outfront’s Christina Radigan, we had an impressive bunch of irreplaceable influencers. There are too many to mention. 600 or so to be exact.

And may I add, all of them way younger than me, thank goodness. The future looks darn good for OOH.

 

Nope, you aren’t the only OOH influencer out there. We all are. Even Ed Harris. Or Barry Frey. Whoever that is.

“Team Influence” I like that name.

 

 

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