Here’s The Buntin Group’s Newest OOH Campaign
In Nation’s Healthcare Capital, The Buntin Group Thanks Medical Workers Through
Outdoor Advertising Campaign
The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for its music – but also for its deep healthcare infrastructure.
“As the home of healthcare, we felt Nashville should be the home of thanking our healthcare workers,” said agency CEO Jeffrey Buntin, Jr. “That’s what this idea is designed to do.” Consisting of designs that place messages onto healthcare masks, the creative includes all-text, as well as emoji-icon executions. Importantly, the agency has also been quick to recognize partners who have chipped in to lend their support and include Lamar, Outfront, Vincent Printing, Independent’s Service Company (ISCO) and Blackbird Media.
“Together, our goal is for the campaign to help amplify the ‘Thanks’ these medical workers deserve to hear in this time,” said Buntin. “I’d also encourage anyone wanting to join in the idea to post their thanks to social media and use the tag #OUTPOUR. That way these important people hear the power of all of our voices.”
While the campaign was planned for Nashville at this time, the team at Buntin sees it as having national relevance and is actively pursuing avenues to scale the idea to other markets, as well. “We’re proud to see this on the streets of our city. But the thanks extend far beyond any one place. The further this can go – and the more this takes off – the better,” said Buntin.
About The Buntin Group
With operations in Nashville, Indianapolis, Detroit and Minneapolis, The Buntin Group is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” To learn more, visit buntingroup.com