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The BBQ Rib Billboard

Full Slab as Poster Boy or Bulletin Boy

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Continuing the OOH debate of creativity verses location, here is a success story demonstrating the overwhelming impact of great creative.

Creative is the key to releasing the power of Outdoor Advertising. While creative lives on electronically and in memory, does anyone remember the location?  If they do, its likely because of the great creative from which the location would be identified.

Soft Signs 3D teamed up with Outfront Media Kansas City and client advertiser, American Royal to promote the American Royal (AR) Barbecue Contest by building the world’s largest ribs.  Ribs nearly 8 feet tall by 48 feet long!

Ribs 8 feet tall by 48 feet long!

The first AR competition was held in 1980 and in 1998, it officially became the “The World’s Largest Barbecue” with 340 teams competing. Kansas City, well-known for its barbecue, both rub and sauce, and restaurants, Gates Bar-B-Q  and Arthur Bryant’s, typically depicts a full slab of ribs as its poster boy or in this case, bulletin boy.

The Labor Day weekend public festival saw over 50,000 in a record-setting single day attendance last year.
Outfront and Soft Signs 3D product played a huge roll in the event’s success with the 3 dimensional vinyl.

Watch the Larger than Life Like Sized Ribs install in 2 min Video

In addition to the traffic impressions the billboard delivered, the impact of the larger than life and realistic creative, created a buzz locally and nationally in OOH.  See the earned media numbers and links with stories below.

Who’s feeling like some burnt ends?

AMERICAN ROYAL BILLBOARD EARNED MEDIA COVERAGE IN 48 HRS.

Media outlets: KANSAS CITY STAR, KANSAS CITY BUSINESS JOURNALS, 
LOCAL BROADCAST KSHB (BROADCAST) AND DAILYDOOH

DAILY DOOH
THE LARGEST BBQ COMPETITION IN THE WORLD
ADRIAN J COTTERILL
JUNE 26, 2017

KANSAS CITY BUSINESS JOURNAL [OUTFRONT BRANDING & IMAGERY INCLUDED]
AMERICAN ROYAL GETS ‘RIBDICULOUS’ WITH WORLD’S LARGEST RIBS BILLBOARD
LESLIE COLLINS
JUNE 26, 2017

KANSAS CITY STAR
‘RIBDICULOUS’ AMERICAN ROYAL BILLBOARD GOES UP ON I-35
JILL WENDHOLT SILVA
JUNE 26, 2017

KSHB 41 [OUTFRONT BRANDING & IMAGERY INCLUDED]
MOUTH-WATERING BILLBOARD INSTALLED ALONG I-35
STAFF
JUNE 26, 2017

 

 

 

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4 Comments
  1. Jean-Paul S Gedeon says

    These are soo cool! I am hungry now! Super innovative and seems faster than larger 3D toppers and embellishments.

  2. Raymond Rodriguez says

    WOW!! Try that DOOH.

  3. Bill Board says

    WOW indeed! Thank you Raymond. Coming soon, DOOH with embellishment capabilities!

  4. Bill Board says

    Jean-Paul, our contact from Soft Signs 3D tells us, install is immensely more efficient and faster. The realistic image is superb. Is it lunch time yet?