Adams Outdoor, Allentown, shares a unique #OOH story of their strategy establishing an OOH campaign beginning with a “tentpole” static in the market, then expanding the story through a series of digital spots. Adams’ client, BENNETT Automotive Group for #MeetTheFobs. Credit Art Director at Adams Outdoor Advertising
The clever use of the key fobs, providing them with family member characteristics.
See the five OOH creative executions below.