Talon Outdoor Names Sarah Parkes New Chief Sales and Marketing Officer
Talon Outdoor, the leading global independent Out of Home (OOH) specialist agency, announces that Sarah Parkes joins in the newly created role of Chief Sales and Marketing Officer with immediate effect. Reporting into Barry Cupples, Talon Group CEO, Sarah will lead corporate sales and marketing functions across the Talon Group to deliver against the business’ ambitious global growth goals.
Sarah moves from Global Media & Entertainment Ltd to oversee Talon’s new business and marketing function across the Talon Group. Sarah brings a wealth of experience to the role, having held board positions at Hearst, Airport Media and Primesight, alongside running her own businesses. She’s also an active member of WACL, YPO and Speaker for Schools.
Sarah Parkes, Chief Sales and Marketing Officer, commented: “I am delighted to be joining Talon at such an exciting time for both Talon and the industry. As data fueled technology continues to drive huge opportunity for OOH, we are on the cusp of a genuine renaissance. Talon has a fantastic team with a fantastic proposition focused on delivering smarter, creative, data-driven integrated OOH communications. I am looking forward to being able to put my previous experience to good use to influence and grow our business and brand globally.”
Barry Cupples, Chief Executive Officer of Talon Group, Commented: “We are absolutely thrilled to have Sarah on board. Sarah is an exceptional business leader and will be a driving force for the global alignment of our strategy as we continue to deliver our market leading position within OOH. Sarah has extensive experience in building successful sales and marketing strategies and teams and is focused and committed to driving the value equation for clients. We look forward to her making an immediate impact on the business.”
Talon Outdoor is a truly independent Out of Home (OOH) media specialist and a leading player in the OOH agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open working between agencies, clients and media partners delivering expertise at a global, national, regional and local level. Talon handles the Out of Home media for many of the UK’s leading advertising brands through Omnicom Media Group UK agencies, along with other agencies including AMS Media Group, JAA, Havas Media Group, Goodstuff, Ptarmigan Media and Republic of Media. Talon has offices in London, Manchester, Dublin, New York and San Diego, plus several other US cities, and has built an OOH planning and buying network covering US, EMEA, Asia and Latin America covering over 100 markets. www.Talonoutdoor.com
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