Talon America Deploys
An anonymous source, (OOH Today is fortunate to have a few of those who we know who they are and a few whom we do not know) shared this email she received today from Jonathan Conway, Chief Operating Officer at Talon America. The request is not unlike emails we recall receiving in the early days beginning around 2010 by fledgling automated formats from the likes of Starcom for DoMedia, from Kinetic and others. Similar to the suggestions of those early days, Talon advises the recipients of the email, media owners and ad units, that are not registered and uploaded to the GeoTrak and AdQuick systems will not be viewable by Talon America client teams, and therefore may not be considered in pre-planning and pre-RFP stages. “May not be considered in pre-planning and pre-RFP stages.” Our experience in the ‘old days’ was, you better get on the bus, register and upload. Particularly if you are in a competitive market. And who isn’t these days?
What are your thoughts on the advice by Talon America?
See the letter below one of our advertisers message, Circle Graphics
Subject: Talon America Update
I am writing to inform you that Talon America has deployed the GeoTrak and AdQuick platforms as additional tools to facilitate Out of Home media planning and buying operations. Alongside our suite of proprietary tools and systems, GeoTrak and AdQuick will be resources for discovering and searching for inventory opportunities, issuing RFPs, receiving proposals, and sending contracts to our partners for e-signature.
If your organization is not already registered with GeoTrak, or if your team requires any support, information or training from GeoTrak, please contact [name] Talon-Buntin.
If your organization is not already registered with AdQuick, please register here https://www.AdQuick.com/vendors/signup. Should your team require any support, information or training from AdQuick, please contact [name].
Please be advised that media owners and ad units that are not registered and uploaded to the GeoTrak and AdQuick systems will not be viewable by Talon America client teams, and therefore may not be considered in pre-planning and pre-RFP stages.
If you have any questions for our team at Talon America, please feel free to contact ,
[name] or your regular Talon America client service team contact.
Thank you for your support and partnership.
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