Sustainable Eggplant Graffiti Advertising
OOH Today Weekend Update Week of April 20
For the LOVE of OOH and graffiti artists taking over billboards!
Sustainable initiatives for earth day, pro-sex messaging and more! Here’s a weekly recap of the top OOH stories you may have missed, along with colorful commentary from BB for the week ending April 13, 2024.
1. Planet Vs Plastics —OOH And The OAAA
For Earth Day 2024 on April 22nd, OAAA and EARTHDAY.ORG have teamed up to encourage consumers to recognize and celebrate Earth Day. EARTHDAY.ORG is unwavering in its commitment to end plastics for the sake of human and planetary health, demanding a 60% reduction in the production of ALL plastics by 2040.
Help spread the message by downloading and sharing these creatives, harnessing the influence of OOH to grab attention and direct your audience to learn more.
B.B.’s Take: We all know the bugaboos associated with OOH and sustainability. Our elephant in the room is one we need to solve. I’m not going to discuss it here. Let me say the more we can do to promote the importance of sustainability and cleaning up of the environment the better for us in both the short and long term. Take advantage of the creatives offered via the OAAA in this post by installing these messages TODAY!
2. GreenSigns, BSV Illuminate Chicagoland With Sustainable Digital Billboards
3. LinkNYC To Receive $20 Million Facelift
LinkNYC announced a $20 million state-of-the-art upgrade program for its digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising. The initiative enhances both the style and functionality of the 2,000 kiosk street furniture network.
The investment includes introducing new next-generation high-brightness Liquid-Crystal Displays (LCDs) for the kiosks’ advertising screens. In addition, ad screens will feature upgraded computers to support enhanced programmatic, dynamic digital, and video advertising formats. Units will also receive revitalized exterior casing to improve the kiosks’ overall appearance, look, and feel.
According to Geopath, content and marketing messages displayed on LinkNYC network’s screens reach 78% of New Yorkers every week and generate more than two billion ad impressions every month. Besides providing a powerful platform for community messaging, small business promotion, and critical government information, LinkNYC delivers connectivity to New Yorkers as the largest public Wi-Fi network in the world.
B.B.’s Take: Commendable move by LinkNYC and Intersection. Announcing the upgrade is talking the talk. OOH Today looks forward to the actual delivery of this ‘state-of the-art upgrade. Time to walk the walk. I look forward to announcing the first and many of these ‘new next-generation high-brightness Liquid-Crystal Displays (LCDs)’ by LinkNYC, sharing photos and inventory install count. Soon.
4. Coachella Demanded Removal Of Billboard
Coachella Valley Music and Arts Festival organizers contacted the AIDS Healthcare Foundation (AHF), demanding AHF take down a billboard posted on I-10 Westbound advertising free sexually transmitted disease (STD) testing services. The sign reads, “Catch More Than Vibes?” and provides the link to FreeSTDCheck.org.
Coachella festival goers will see the advertisement as they are leaving the festival. Why was Coachella upset by the idea of safe sex and free STD checks?
AHF spoke with a representative from AEG/Goldenvoice’s legal department. They said the billboard’s artwork was too similar to their copyrighted imagery and threatened legal action if it was not taken down in 48 hours.
B.B.’s Take: Rubish to AEG/Goldenvoice and Coachella. They have or had the chance to take a higher road on this and choose otherwise. With the nightmares of their competitor Live Nation currently on going ⇒ DOJ Readies Antitrust Action Against Live Nation / Ticketmaster, what an opportunity to differentiate. Shame on AEG and kudos to AHF in standing their ground. Cheers to Billups in planning and executing the right creative in the right location. Let’s continue to support these causes for the good of the public and selfishly the good of OOH.
5.“Praying For Dicks”
Curb Your Enthusiasm, which airs on Max, recently featured an OUTFRONT billboard in S12 E6 “The Gettysburg Address.” Character Susie Greene, played by Susie Essman, used one of OUTFRONT’s Los Angeles billboards to promote her “Catch as Caftan” business. Alas, graffiti artists paint dicks on the billboard. Max posted the same ad on the real-life billboard featured in the episode to promote the show. The next morning, the ad had been vandalized in the same way as its fictional counterpart. Showrunner Jeff Schaffer was delighted. He had previously told The Hollywood Reporter, “I don’t know how many graffiti artists are fans of the show, but I’m praying for a few dicks.”
B.B.’s Take: When my wife and I saw the billboards in “The Gettysburg Address” episode on ‘Curb Your Enthusiasm’ we roared! What a great OOH campaign! It’s a must watch whether you are a Larry David fan or not, for all OOH folks. Everyone knows nothing makes the screen for the viewers eyes unless it was planned. Whether it was a planned execution to bring in phallic creating graffiti artists or was indeed ‘spontaneous’ as OUTFRONT claims, it was brilliant. Life imitating art via OOH! I don’t condone graffiti on on billboards and I don’t believe this was an accidental defacing. Ya gotta love it! You need to watch the episode. Makes an OOH professional proud.
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