Sustainability and Ad Forecasts on Agenda for DPAA Member Meeting
Guest Speakers and New Format Announced
NEW YORK — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and a new format for their widely successful member meetings.
DPAA’s next member meeting will be held online at 11am ET on March 15 and will be followed by an in-person reception at 3:30pm at a local establishment in New York City. The meeting is only open to DPAA members. Speakers for the online event include John Osborn, USA Director for Ad Net Zero and Kate Scott-Dawkins, Global President of Business Intelligence at GroupM. For an invitation please contact email@example.com.
Osborn is the former CEO of OMD and will discuss Ad Net Zero’s mission and action plan for advertising’s response to the climate emergency. The session will include how DOOH can help reduce emissions from production, media planning and buying. DPAA has joined Ad Net Zero as a member.
Kate Scott-Dawkins is GroupM’s new Global President for Business Intelligence and will showcase advertising and economic forecasts according the world’s largest media agency group.
In addition, DPAA will discuss industry trends, agenda for 2023 and reveal some iconic brands that will be speaking at their October 10 Summit.
“As we move to a hybrid working world, this new format has something for every member,” said Barry Frey, President & CEO of DPAA. “Our global membership can tune in for the online meeting with speakers on timely topics and industry updates and then those who will be in New York can meet for networking with agency and brand partners. This format allows for future meetings to be held throughout the country and globally.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.