Stop Sexual Assault Billboard Campaign
Bus Shelters and Posters in Buffalo, NY are encouraging Bystander Intervention with OOH messages for NY State’s Department of Health, #StopSexualViolenceNY.
Click here a video from Spectrum News
The photos are firm, direct and intimidating. The copy, though lengthy, violating OOH Today’s 6 words or less rule, are effective delivering the message for both designs. The lead-in suggestive copy, draws the viewer to read further. Examples are “Some guy was all over her, we left and …” and “She was alone so I made my move…”. Nice work.