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Stephen Colbert Rents Outfront Prime Times Square Billboard

Colbert publicity effort to influence President

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Stephen Colbert, CBS Late Night Talk Show host, rented an Outfront Media Prime location in Times Square, at 42nd and 8th Avenue. Colbert’s message? “To be considered for President Trump’s “Dishonest Media Awards”.  A CBS spokeswoman Lauren Kamm said the display will run through the weekend.

A ‘one-off’ buy. Poor creative execution. It’s press for OOH, though not impressive beyond the headlines. Read about Colbert takes out billboard campaigning for Trump

Wait, did the wording and meaning for my link come out correctly?
Did I just commit Fake News?

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