Starlite Media chooses AdMobilize for Audience Measurement
AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real
time, fully-anonymous AI, and Starlite Media, the leading at-store (grocery stores and
pharmacies) and retail center network across the US, today announce a partnership to provide
audience measurement for Starlite Media DOOH inventory. The selection comes after a
year-long search and evaluation of solutions in the market, and during a time when Starlite’s
digital network is experiencing unprecedented uplift.
AdMobilize audience analytics will now be used to provide advertiser and retail partners with
accurate, high value metrics across all digital inventory. As Starlite Media begins expanding its
digital footprint, real time audience metrics are needed to keep pace with the evolving DOOH
marketplace. Live analytics, API integrations and advertiser specific reports are key to the
success of Starlite Media’s digital network.
Starlite Media will utilize the audience analytics from AdMobilize for:
– Direct sales pre and post campaign reporting
– Programmatic reporting / dynamic campaigning
– Detailed audience reporting for retail partners
“After performing a detailed review of our audience analytics requirements, in conjunction with
our retail partners, and following feedback from various clients and agencies, we came to the
conclusion that AdMobilize presented us with the strongest and most competitive solution. We
value innovative collaboration, and our partnership with AdMobilize will grow to include other AI
technologies, in addition to best in class reporting and analytics.“ said Dave Kelshaw Chief
Digital Officer, Starlite Media.
AdMobilize’s computer vision and AI software can provide, in real time and 100% anonymously,
data regarding audience impressions, demographics and overall engagement at scale. Mike
Neel, Global Head of Marketing/Sales says “The growth of DOOH continues to follow
advancements in audience measurement and analytics. Working together with Starlite Media to
provide valuable insights while protecting consumer privacy helps Starlite Media present a
strong value proposition to the media buying industry. We are pleased to work with the Starlite
Media team as their digital network continues to grow”.
Advertisers are already seeing AdMobilize analytics via Starlite Media’s reporting process
across the network. Starlite media recently announced a round of financing to fuel growth over
2020 and 2021.
About AdMobilize LLC.
AdMobilize, headquartered in Miami, FL, with offices in London, UK, Bogota, Colombia, Sao
Paulo, Brazil is a venture-backed AI company with seamless solutions for implementing
advanced computer vision technologies in the brick and mortar world. The company has one
clear mission; connecting the physical world to the online grid. AdMobilize
offers the industry’s most complete and accurate analytics/engagement solution for digital
signage, OOH, DOOH, retail, live events, small business, malls, restaurants, and beyond. For more information, please visit http://www.admobilize.com
About Starlite Media LLC.
Starlite Media is a premium, proven, point of sale advertising network, located at entrances to
grocery stores, as well as in-store, and throughout retail centers. Our national network of
traditional media formats has over 6,000 faces in 17 of the top 20 DMAs. Starlite is a privately held company and has been in business since 2008. Email firstname.lastname@example.org .