Spectacular Showcases the Simplicity of Saving
CIBC Taps Branded Cities’ DreamRoom 3D
Branded Cities announced a new campaign highlighting the ease of achieving your financial ambitions with CIBC’s Smart Savings. CIBC is the latest to use Branded Cities’ DreamRoom 3D capabilities in Canada’s largest media spectacular (8,545 sq. ft) at Toronto Eaton Centre (TEC) Tower at Yonge and Dundas.
Branded Cities and CIBC came together to deliver an innovative and creative campaign with a simple message: saving money with CIBC is as easy as spending. Opening a CIBC eAdvantage Savings Account is as easy as snapping the on-screen QR code and following the new fast application process which takes less than five minutes. New customers can earn 3.25% interest for their first four months. The campaign’s concept was strategically placed to make use of the architecture of the full-motion spectacular at TEC tower. The screen is split to tell the story of spending versus saving and how CIBC can effortlessly help their clients reach their financial ambitions.
Production of the ad took place in Phoenix, Arizona, employing three cameras to simultaneously capture the action and virtual communications between team members across North America. This latest activation uses both live-action filming and 3D rendering using DreamRoom 3D to push the boundaries of 3D full-motion.
“The activation is a larger-than-life way for us to showcase the simplicity of saving with our eAdvantage Savings account and demonstrate how quickly our clients’ ambitions, like that next great trip, can become a reality,” says Tammy Sadinsky, Senior Vice President, Brand and Marketing, CIBC. “The activation adds a whole new dimension to our content—it’s one piece of a broader effort to connect with clients in new and modern ways. ”The technology behind DreamRoom 3D enables brands to create an immersive and compelling story that goes beyond advertising, creating a memorable brand experience for the audience. As 3D capabilities are shifting the advertising landscape, brands are adapting and looking for ways to make a bold impression.
“At Branded Cities, we are always looking for ways to lead with creativity and innovation in the Out-of-Home industry. This campaign with CIBC allowed us to showcase our ideation and strategy to think beyond the scope and create something that would leave a lasting impression. We are excited to work with CIBC, and this campaign provided the perfect opportunity to explore a new medium for the brand. We take what you imagine and bring it to life,” said Steve Ellman, Chairman and CEO of Branded Cities Canada.
Branded Cities is proud to add another innovative and creative campaign using the unique qualities of DreamRoom 3D to its highly acclaimed portfolio as a leader in the Out-of-Home industry. The CIBC Smart Savings campaign will be featured on Branded Cities’ iconic TEC tower in the prime location of Yonge & Dundas for four (4) weeks starting on June 16th and is projected to reach over 150,000 people daily.