NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Soundpays has joined the association.
Soundpays, based in Toronto, Canada, is an innovative, next-generation mobile-engagement solution that fundamentally transforms the capabilities of not only OOH and DOOH, but all traditional media advertising. The company utilizes its patented ultrasonic sound technology to digitally connect mobile devices to OOH, DOOH, TV and radio content in real time. Now, for the first time, advertisers can provide actionable offers directly from their OOH and DOOH ads. Viewers can engage with the displays/broadcasts and interact via “in-the-moment” responses to calls-to-action, including single-touch purchases, directly from the content that they are seeing or hearing.
The Soundpays solution addresses some of the engagement, actionability and data generation shortcomings of traditional media vs digital advertising. Soundpays is making it possible for OOH and DOOH advertisers to measure audience responses to their content, level-of-interest and intent-to-purchase inclinations from OOH and DOOH audiences to degrees that were formerly only possible through digital site experiences.
“We are extremely excited to be joining the DPAA community,” said Ziad Feghali, SVP at Soundpays. “We believe that we can contribute to the DPAA ecosystem by providing our leading-edge technology along with the experience gained from our previous deployments. At the same time, we look forward to interacting with the community to learn about current experiences, hurdles and aspirations of the member companies. We want to play an integral part in the industry’s drive for innovation and advancement.”
“Technology and digital innovation are key components to growing out of home advertising,” said Barry Frey, President & CEO of DPAA. “We look forward to Soundpays participating in our global membership and engaging with existing members to jointly find great solutions for enhanced audience engagement.”
About Soundpays
Soundpays is a mobile engagement solution utilizing patented ultrasonic sound technology to enable a real-time,” actionable” and “shoppable” experience from content displayed on traditional media. Providing an omni-channel capability, the solution digitally connects a mobile device to OOH, DOOH, TV, radio or audio advertisements. It then elevates the viewer experience by making it digitally interactable/shoppable in real time, while delivering advanced attribution and level-of-interest metrics.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
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