
Smart Cities Require Smart OOH
There is a continual abundance of conversation about Smart Cities. The detailed Infographic below shares more than you may ever want to know about a Smart City. But you really need to know. What does it have to do with Out of Home? Plenty. Considering the population movement to cities past, current and projected, it is clear if the projections hold up, the value of OOH in Urban markets will grow exponentially. Street Furniture, Transit, Digital Place-based and all Outdoor in the city will become significantly more valuable than it is today. Measurement, Technology, Interconnectivity of people, places and devices are going to come together very quickly in the Smart City. What you know about smart cities will help you grow #SmartOOH.
Read the story by Jeff Desjardins and the Infographics below.
“…the broad market for smart cities products and services will be worth $2.57 trillion by 2025, growing at a clip of 18.4% per year on average.”

CITIES
Infographic: The Anatomy of a Smart City





