Smart Cities Potential as Giant Social Media Networks
"Smart cities are much more than advertising opportunities"
Smart cities as social media networks – Kai-Marcus Thäsler at WOO Milan
Smart cities are much more than advertising opportunities Germany’s Kai-Marcus Thäsler will tell delegates at the World Out of Home Organization’s forthcoming Europe Regional forum to be held in Milan from November 4-6. They have the potential to be giant social media networks reaching mass audiences through targeted campaigns while at the same time making urban life more pleasant and productive.
Thäsler, an acknowledged digital expert, is Managing Director of Germany’s Outdoor Media Association (FAW, Fachverband Aussenwerbung e.V.) and, at the same time, Professor of Digital Marketing at the University of Economy and Management (FOM) in Hanover. He is also a WOO board member.
WOO CMO Richard Saturley says: “Smart cities are the future of Out of Home in many respects and there is no better guide than Kai-Marcus Thäsler to both their evolving opportunities but also the pitfalls if they are not developed in a creative, responsible and sustainable way. Kai is a brilliant communicator and this is a must-see element of our Europe Regional Forum in Milan.”
Ströer Co-CEO Christian Schmalzl and WOO favourite Dino Burbidge have already been announced as speakers and WOO will be revealing more speakers in the coming weeks.
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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