SellerCrowd For Salespeople —Inside OOH Sellers Anonymous shares about advertisers and agencies
Banking Varo Moves, Convenience Stores Buc-ee direct, Steak n Shake —OOH's Insider sales leads
SellerCrowd (formerly known as Cohoot) is the invite-only anonymous forum for media salespeople. Hundreds of sellers gather on SellerCrowd’s dedicated OOH channel to share inside info about advertisers and agencies.
Discover the hottest topics from the past week here…
Banking For All
Varo Bank has made a move over to OMG thru PHD NY (was at Billups). Marla Theodore is the Client Business Lead (PHD) on the account and according to her announced post on the win, Varo’s target is a “younger audience, heavy mobile, and a big interest in multi-cultural.” The company is new-ish to brand media, looking for new ideas and testing to learn what works. Full Thread Here>>>
Convenience That’s Well Known
With one of their claims to fame as being touted as the convenience store with “world’s cleanest bathrooms,” Buc-ee’s is a popular stop for many travelers in the Southeast. @Tangerine Mimosa shares that in their market the account is only bought direct & and only considers agencies for more rural/ underserved markets. Full Thread Here>>>
@Explore Order is hearing Steak n Shake is struggling, after having (2) long-time locations pulled from market. Anyone else seeing other boards being pulled? Full Thread Here>>>
Advice Wanted: New to OOH Sales
What’s your best advice/knowledge/tips for someone just starting out in OOH sales? A couple from the crowd: Riding the market, and checking out who else is advertising in the region. Full Thread Here>>>
To Submit or Not to Submit?
@Kind Optimal asks about RFP responses and if you submit your inventory anyway even if it doesn’t meet the RFP requirements? Full Thread Here>>>
🎯 Q4 Sales Goals: Cast Your Vote
Last Friday we asked in the ‘Poll of the Week’ question how everyone felt about hitting their Q4 sales goals. Over half the sellers who have voted so far are slightly worried they won’t hit the mark. However, the votes aren’t all gloomy, as some of the crowd has already met or exceeded their goal. Where do you stand? Full Thread Here >>>.
Do You Know?
Does anyone have an update on what accounts the Wilkins NY office has been working on as of recent? Full Thread Here>>>
Anyone work with Root Insurance? 🙂 Thank you! Full Thread Here>>>
Anyone know who is buying Pronto Insurance or Germania Insurance in Texas? Full Thread Here>>>
Want an invite to SellerCrowd?
SellerCrowd is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to SellerCrowd.com and see if your work email will unlock one of our reserved invites.
Or contact Clay Gran at firstname.lastname@example.org and he can provide you with an invite code.
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