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SellerCrowd—For Salespeople in OOH

Share OOH Insider info about advertisers and agencies.

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OSCAR HEALTH INSURANCE full wrap campaign installed on OCTA Metro bus. 

 

SellerCrowd—For Salespeople in OOH

 

SellerCrowd (formerly known as Cohoot) is the invite-only anonymous forum for media salespeople. Hundreds of sellers gather on SellerCrowd’s dedicated OOH channel to share inside info about advertisers and agencies.

 

Discover the hottest topics from the past week here…

Accounts and People on the Move

  • Another plant-based meat alternative brand, Beyond Meat, is looking to grow and expand as the demand from consumers continues. The advertiser has recently tweaked its Beyond Burger to taste meatier and juicier, and a relaunch of chicken alternative products is planned for the summer of 2021. The crowd hears this account was awarded to an agency, does anyone know who won the pitch?

RFPs

  • ANGI Homeservices refreshed and rebranded itself in mid-March to Angi. Getting the word out on the rebrand as well as focusing on an easier way for customers to get work done on their homes are some of the priorities going forward this year. @Oops Context hears there’s an RFP out, does anyone know where it’s coming from?

Sales Strategy & Other

  • Not all advertisers buy through an agency. @Lyrics Poet asks for your insight on the best way you’ve found brands that might buy media direct.
  • @Nerve Ratings is looking for your thoughts on the most desired OOH locations in Los Angeles (after West Hollywood). Santa Monica and Beverly Hills are definitely in this list as well, but there are strict regulations on advertising.

Can you help with these questions?

    • Does anyone know a responsive person on the Outdoor team at USIM?
    • Who is the OOH buyer for Sanuk at Deckers brands? Good email for this person?
    • Who is a new contact for Absolut Vodka OOH? Specifically the agency contact? thanks!
    • Looking for a contact at Ticketmaster? TYIA
    • Does anyone know who the buyer is for Frontier Airlines?
    • Does anyone know who buys for Hard Rock Casino IN?
    • Does anyone have insight regarding the handling of Oscar Health?

Want an invite to SellerCrowd?
SellerCrowd is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to SellerCrowd.com and see if your work email will unlock one of our reserved invites.

Or contact Clay Gran at clay@sellercrowd.com and he can provide you with an invite code.

 

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