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International Day of Families

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International Day of Families

GeekOUT Fast Fact Friday

Anthony Cioffi

 

by Anthony (A.J.) Cioffi,

Marketing Coordinator at  Geopath

 

 

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Today is “International Day of Families,” an event celebrated each May 15th with the intent of reflecting on the importance of family life all around the world. The international day was first observed in 1995 after a resolution by the United Nations to promote more recognition for the importance of families in our societies. 

Although Mother’s Day and Father’s Day celebrate specific people within our families, International Day of Families is great as it allows us to appreciate all those who make up our own specific families, whomever they may be.  No two families are the same and we all have different upbringings and members of this group, however there’s no doubting the importance these individuals have on our lives.  

According to a recent Simmons study, 3 in 4 of respondents reported that “family life is the most important thing to me.” This attitude is also reflected in the OOH impressions we measure across the country, with 62 billion weekly impressions for those that feel that “spending time with their family is their top priority!” 

Although the activities we do with our family members may differ from family to family as well, no matter the activity, it is always time spent well. Whether its traveling outdoor activities, shopping, going out to eat, or just spending time at home with them, every family has a favorite thing to do together. According to Geopath Insights, the inventory we audit accounted for 14 billion weekly impressions for those that went camping in the last 12 months, and 55 billion for those that “try to eat dinner with their family every night.”

So, with that said, no matter what your favorite activity is with your family, we hope you have a great day spending time with your loved ones this International Day of Families. 

If you have any questions pertaining to OOH measurement or research, please feel free to reach out to your friends at Geopath via  geekOUT@geopath.org          

 

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