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Santa’s biggest question: Have you been naughty or nice?

OUTFRONT Gift Exchange

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It’s that time of the year to answer Santa’s Biggest Question:
Have you been naughty or nice?



OUTFRONT is determining your fate this holiday season with a gift exchange inspired experience across pedestrian level out of home assets in the U.S. Beautifully animated winter window displays that encourage on-the-go holiday shoppers to interact by scanning the windows to receive a digital gift that can be kept, re-gifted or traded in for another. Gifts range from Jello mold cake (naughty), a pair of skates (nice), a teddy bear (nice), and more.

Here’s how it works:
After the user scans the QR code on the OOH asset, the OUTFRONT ‘MOMENTS in Celebration’ mobile experience begins.

The QR code sends the user to a hidden site in their browser and unwraps one of 20 different animated presents – your gift will depend on if you’ve been naughty or nice! The user then has 3 options:

  1. The user can keep the gift and share it on social media.
  2. The user can re-gift their present and share over SMS.
  3. The user can choose a new gift if they’d prefer

The content is currently running in NYC throughout the MTA, in DC, and Miami on pedestrian level out of home assets including on Liveboards and bus shelters, and will be running until the end of the year.

Click the link here to see what it looks like after you scan the code. 


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