Road Runner Media Joins 4 OOH Industry Associations and Organizations
If you are breaking into the OOH industry, starting up if you will, joining the Leading OOH Associations and Organizations is a must move. Well done Road Runner Media. A fine start!
Road Runner Media Partners Joins Out Of Home
Industry Associations and Organizations
Memberships reflect the company’s commitment to the OOH industry
as the growth of its mDOOH network continues
Rancho Santa Margarita, CA – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company has joined the major Out of Home trade organizations including the Digital Signage Federation (DSF), DPAA Global, Geopath, and the Out of Home Advertising Association of America (OAAA).
“In the short time as members of these organizations, we have benefited tremendously from the ew connections and resources that serve to elevate the entire OOH industry,” said Chris Riley, CEO of Road Runner Media. “This is an exciting time to be in the OOH industry. Our partnering with these associations is a reflection of our commitment to the industry as we grow and evolve our mDOOH network.”
Road Runner Media launched from beta earlier this year with $62.5 million in financing to grow its national network of connected screens mounted to fleets of moving commercial vehicles. The screens display brand advertising and PSA while the vehicle is in motion and serve as a 46-inch “Enhanced Digital Brake Light,” helping to improve road safety by alerting surrounding drivers when the vehicle operator brakes, selects turn signals, reverses, or activates emergency flashers.
“In building out their new mobile Digital Out of Home network, Road Runner is providing brands yet another channel for reaching and engaging mobile audiences in a measurable and attributable way,” said Kym Frank, President of Geopath.
Road Runner recently announced deals with Siemens to secure screens on 2,500 technicians’ vans. The company’s inventory is also available to be bought programmatically by brand marketers and omnichannel media buyers via Place Exchange.
“With their new and evolving mobile digital Out of Home network, Road Runner is truly living our mantra of ‘digital out-of-home everything,’” said Barry Frey, President and CEO of DPAA. “We welcome them to the DPAA community.”
About Road Runner Media Inc.:
Road Runner Media is a Digital Out of Home and technology company working to resolve approximately 500,000 commercial vehicle accidents, resulting in over 5,000 mortalities in the U.S., annually through patented technology that enhances road and vehicle safety while accessing the existing $29 billion (OOH) media market. Currently, Road Runner’s network is active and operational with 150 screens in Atlanta, Boulder, Chicago, Dallas, and Los Angeles, Philadelphia, and Washington D.C. Visit: http://www.Road Runnermedia.com/
Help us help you
Subscribe to OOH Today for more on the OOH industry