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WOO President Tom Goddard is a confirmed presence at the 34th National Convention of Central de Outdoor
Central de Outdoor’s National Convention takes place from March 19 to 21, 2025, in Rio de Janeiro
Central de Outdoor has confirmed the presence of Tom Goddard, president of the World Out of Home Organization (WOO), as one of the main speakers at the 34th National Convention, which will take place on March 19, 20 and 21, 2025, at the Windsor Barra Hotel in Rio de Janeiro. Registration is limited to members and non-members and can be done at https://convencaocentral.com.br/.
WOO is the leading global organization dedicated to the out-of-home media sector, representing advertisers, agencies and owners in more than 40 countries. Its activities include promoting good practice, developing international standards and collaborating to drive innovation.
Internationally recognized as a reference in the out of home media industry, Tom will bring insights into the opportunities for transformation in the sector, with a focus on innovation and strategic relevance in an increasingly competitive market. He will discuss how OOH can adapt to urban changes and create deeper connections with communities. At the event, Goddard will also explore the theme “Urban Echoes: OOH in the Journeys of Cities”, highlighting how cities have a unique voice, made up of stories, movements and transformations. OOH media accompanies the evolution of cities, translating their changes into dialogues that integrate tradition, innovation and emotion.
With the central theme “Connecting with the Future of OOH Media”, the convention has established itself as the main Brazilian event in the segment, bringing together planning agencies, exhibitors, vehicles and suppliers. In an interactive environment, participants will be able to attend inspiring talks, take part in panel debates and strengthen connections during networking moments. In addition to Tom Goddard, the event will feature presentations by other experts and industry leaders. According to Fabi Soriano, executive director of Central de Outdoor, the convention is essential for the development of the Brazilian market. “It’s a unique opportunity for professionals and companies to update themselves, share experiences and debate the future of OOH media,” she said.
Halisson Pontarolla, president of Central de Outdoor, stressed the importance of the 2025 edition, which takes an inclusive approach by opening up registration to members and non-members. “The convention travels to different regions of the country with the aim of promoting and showing how OOH media can be increasingly relevant and adaptable to the needs of the local market. We’re looking forward to bringing everyone together for an event that is sure to mark the year 2025.”
Master sponsors The Led and AdsmovilOOH are presenting the 34th National Convention of Central de Outdoor. In addition, 4yousee, Bebot, Inviron, LedWave and WDC Networks are gold sponsors of the event.
Date: March 19, 20 and 21, 2025
Venue: Rio de Janeiro/RJ – Windsor Barra Hotel
Av. Lúcio Costa, 2630 – Barra da Tijuca
Registration: Visit https://convencaocentral.com.br/ to check out the full program and register!
About Central de Outdoor
Central de Outdoor is the largest OOH media association in the country and one of the five largest in the world, bringing together companies from the OOH ecosystem, including media exhibitors, planning agencies and suppliers of the medium. It is a co-founder of CENP (Advertising Market Self-Regulation Forum), CONAR (National Advertising Self-Regulation Council), the Latin American Out of Home Association (ALOOH), and a member of the World Out of Home Organization (WOOHO).