Quan Gets Fully Grilled with Lastest OOH Campaign
Facing the 'Grillboard'
Traeger Grills incorporates live animals into latest OOH campaign
Traeger Grills with Quan Media Group, is installing a billboard in Salt Lake City which integrates live animals into the design to communicate the superior benefits of all-natural, Farm-to-Table ingredients.
In a bold endorsement of Farm to Table, or in this case, “Farm to Traeger,” the billboard features a Traeger grill, and below the billboard is a miniature farm, complete with a chicken coop, barn, tractor, hay and soon-to-be Farm to Table ingredients for a delicious organic meal: a cow, pig, chickens and corn stalks.
Now here’s where things get interesting. Over time, each of the live elements of the miniature farm will be removed from the “live” farm installation and find their way onto the billboard…or more specifically, onto the grill. This will happen over a 5-day stretch beginning on May 18th until the “grillboard” is full of delicious farm-to-table, all natural ingredients.
See the remaining 4 day count down photos below of Quan’s fun new OOH campaign.