Postmates is back with Outdoor Advertising and this time with a national campaign via billboards, bus shelters and wall murals in L.A., NYC, Las Vegas, Phoenix, Miami and San Diego. We shared their last campaign back in February 2018 here⇒ Vodka, Tacos and Brownies . Creatively, not missing a beat from last year’s designs, Postmates operates in nearly 3000 cities. One would hope to see more markets included in the #OOH campaign.
Eric Edge, is senior vice president of brand and communications at Postmates, describes the campaign as custom OOH executions tailored to specific local understanding right down to each street they appear on.
That’s OOH targeting 101.
the power of creativity to transform a business
Here is a take away quote we love to hear, from Postmates’ New AOR, Mother Los Angeles managing director, Romain Naegelen. “We have a shared belief in the power of creativity to transform a business which we can feel every day in our partnership with the Postmates team.”
Postmates’ creative is powerful; bright colors, brevity of copy and larger than life illustrations. Using cell phones in the illustration as the ‘food delivery device’, is brilliant.