Billups has taken the AIDS Healthcare Foundation’s (AHF) iconic Just Use It campaign global in honor of International Condom Day.—
For context, in recent months, AHF has faced extensive pushback over placing the creative, which features a condom-covered banana with the iconic “Just Use It” slogan and the URL useacondom.com.
But thanks to Billups, the Just Use It campaign launched today on International Condom Day (Feb. 13th) across more than 100 screens in the US, Netherlands and the UK.
The campaign comes at a critical time when syphilis hits dangerous record highs in the US and more than 1 million STIs are acquired every day worldwide. Fortunately, condoms offer one of the most effective methods of protection against STIs, according to the WHO, underscoring the importance of raising awareness globally –– and fast.
“We believe OOH plays a crucial role in global public health, and we were thrilled to support AHF to promote this very important message to global audiences. The ‘Just Use It’ campaign is really a testament to the creative and unmatched impact OOH has in capturing the attention of diverse audiences and creating a positive impact on a global scale,” said David Krupp, Global CEO at Billups
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