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Plans for DPAA Year End Holiday Party

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Programmatic, Social and Growing Role of DOOH at DPAA’s Dec. 6 Holiday Party

Adomni, Geopath plus special brand/agency speakers to give updates

NEW YORK – – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today plans for its year end holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year.

Sponsors Adomni and Geopath will provide valuable updates and DPAA will announce additional guest speakers. The DPAA Holiday party is conveniently held as many will be in town for the Advertising Club of New York’s OOH: Now. This is a member only event, to inquire about attending contact noah.klas@dpaaglobal.com.

“Out of Home continues to be an important part of brands’ omnichannel plans.” said Barry Frey, President & CEO of DPAA. “Let’s celebrate our achievements and look forward to the new year. We’re already planning our CES Experience for January.”

About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.

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