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Padres Score With New OOH Measurement

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The San Diego Padres Score With
Vehicle-Based OOH

Padres Senior VP and CMO, Wayne Partello, took car wraps for a spin in support of an effort to promote the team signing infielder Manny Machado to a 10-year $300 million contract.

Catching Machado was a big deal for a team with an eight-year losing streak that only won 66 games last year.

As part of the campaign, which ran in the lull between when the Machado contract was signed in February and opening day in late March, Partello ordered a fleet of cars with a giant picture of Manny’s face posted on the side to drive around San Diego.

Read the full story from ad exchanger here ⇒How Wrapify tied ad exposure to stadium footfall, and delivered nearly 233,000 ad exposures!


The San Diego Padres Score With Vehicle-Based OOH





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