Outside the Glass —Transit Shelter Buildouts that Amplify the Brand
When a bus shelter is more than the sum of its 6x4 sign faces —Clear Channel, Decaux, OUTFRONT
When is a bus shelter more than the sum of its 6′ x 4′ sign faces? When the creative is built ‘outside the glass’.
We have examples from three of the largest shelter companies representing the space in major metros world wide.
Below find this memorable and functional shelter for Coca Cola by JCDecaux and Clear Channel Outdoor partnering with refrigerator maker SMEG UK Ltd DIET COKE collaborated with SMEG to give consumers the chance to win their very own limited edition Diet Coke x SMEG FAB10 drinks fridge…’Just for the chill of it’.
Using #OOH, the campaign sees 5 special bus shelters across key cities in the UK fitted with a bespoke 3d model SMEG fridge door, a unique showcase fridge housing rows upon rows of Diet Coke cans as well as full vinyl wrapped branding.
Nissan promotes its new Pathfinder model in New York, Chicago, and Boston markets with an unforgettable Innovate campaign. Pedestrians and commuters are transported straight to the campsite by way of a camping tent bus shelter buildouts and log bench replacements, encouraging consumers to #returntorugged. #nissan #nissanpathfinder #oohadvertising Check out the Nissan/Decaux video below.
Finally, OUTFRONT goes all in with this 2 minutes video for Transit Shelter Buildouts. In this promotional video from OUTFRONT Media, Brenda Cruz advocates innovation and creative beyond the singular ‘rectangular shaped glass can’ and ‘building out’ with creative which dominates the entire shelter and its near environment. Cruz is OUTFRONT Media Sales Manager – Transit Shelter Division with its joint venture with JCDecaux
OOH Owners, Agencies and Brands should consider going ‘outside the glass can’ which is the 6×4 sign area to impact the marketplace with a singular creative build out which the creative dominates built outside the glass..